Keogh’s Crisps has appointed brand communications agency Surname & Surname to launch its product range in the UK.
The launch will coincide with St Patrick’s Day and the range includes Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps.
The rollout in the UK will see the snacks available to buy in Selfridges and Tesco stores across the UK.
“We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand,” said Keogh’s Crisps founder, Tom Keogh.
“We needed a PR agency that is going to do the same. Surname & Surname understands our brand, and with their expertise in food and sense of fun, we’re sure they’ll generate the positive noise we need to make Keogh’s a success in the UK.”
Kev O’Sullivan, co-founder of Surname & Surname added: “When the Keogh family first told us about the notion of a shamrock crisp, we wished it’d been our idea. We live for great concepts and inspiring clients. Tom and his family bring so much energy and inventiveness to everything they do. It’s an honour for the Surname family to be supporting their family’s work.”