Galaxy Runs New Advertising Campaign Starring Audrey Hepburn

Galaxy launches new advertising campaign starring Audrey Hepburn

Galaxy launches new advertising campaign starring Audrey Hepburn

Audrey Hepburn returns to screens across Ireland as chocolate brand Galaxy launches its new advertising campaign. The ultimate screen and style icon stars as the new ‘Galaxy girl’, with the brand reviving its signature strapline, ‘Why have cotton when you can have silk?’

In a world first, the star is brought back to life using cutting-edge post-production CGI techniques, to create what appears to be never-before-seen footage of Audrey in a Galaxy advert.

Set in the 1950s on Italy’s Amalfi Coast, the setting is reminiscent of the romantic look and feel of award-winning classics that shot Audrey to fame. The narrative sees Audrey, a beautiful young girl, sitting on a crowded bus wondering when she will have the chance to enjoy the Galaxy chocolate bar hidden in her handbag. As a car pulls up alongside, she catches the handsome driver’s eye and, to the surprise of her fellow passengers, seizes the opportunity to leave the bus to savour her chocolate in the comfort of the car’s back seat. As the handsome ‘chauffeur’ drives them into the distance, the end-frame reminds viewers that with its silky, smooth taste, Galaxy is a pleasure worth taking.

Audrey Hepburn’s sons, Sean Ferrer and Luca Dotti, commented: “Our mother often spoke about her love of chocolate and how it lifted her spirit so we’re sure she would have been proud of her role as the face of Galaxy. The advert perfectly captures her playful spirit and we hope audiences enjoy it as much as they enjoyed her movies.”

Commenting at the launch, Aisling Hogan, Galaxy brand manager, Mars Ireland, said: “This new and beautifully created piece of cinematography set to grace Irish screens over the coming weeks is a timeless combination of chocolate and pleasure guaranteed to unlock your inner ‘icon’.

“Audrey’s playfulness and timeless quality is the perfect fit for the Galaxy brand. She is a true style icon and perfectly evokes the feeling of smooth elegance associated with the indulgent brand.”

The new Galaxy advert starring Audrey Hepburn premiered for the first time on Irish television last night, Sunday 24 February, during RTE’s The Voice of Ireland.