AdRoll has announced the opening of its London office and the appointment of Michael Bertaut as managing director of EMEA strategic sales.

Bertaut, Google’s former country manager for Italy and ex-head of new business sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing AdRoll’s cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA

AdRoll’s launch in London comes as the latest IAB Europe AdEx Benchmark reveals that online advertising grew 11.9pc to a market value of €27.3bn in 2013. London is AdRoll’s second office opening in Europe following its launch in Dublin last year.

Over the next year, AdRoll will look to grow from 100 employees to 250 employees across London and Dublin as the company rapidly expands its presence to increase its service and product offering to prominent brands and established agencies throughout EMEA.

“Within EMEA, London is the ultimate hub for ad tech and home to the UK’s largest media agencies so opening an office here is an essential part of our global expansion strategy,” said Aaron Bell, CEO at AdRoll.

“Following our launch in Dublin last year, we’ve already seen strong demand and results from European advertisers and we are on a mission to drive this momentum even further. Michael’s extensive experience at Google and deep knowledge of Europe will be invaluable as we look to strengthen AdRoll’s leadership in the industry and scale a high-performing team. We are thrilled to welcome him to the company.”