Keogh’s Farm has agreed a deal with Tesco UK, which will see the family’s hand cooked potato crisps go on sale in 255 Tesco stores throughout the UK.
Keogh’s Farm currently employs 40 people north Co Dublin.
“This is a brilliant boost for us. As a small, family-owned business, this deal with Tesco UK opens a potentially massive opportunity for the business,” said managing director of Keogh’s Crisps Tom Keogh.
“After the President’s visit to the UK last week, we hope the UK’s love affair with all things Irish will extend to our much loved crisps and we look forward to growing our business on the back of this deal.
“Tesco Ireland has worked with us to get our brand to this stage in the UK. The deal has the potential to allow us to double our turnover in the UK quickly and opens up the chance to try additional markets in Europe where we don’t currently stock our products.”
Commercial director of Tesco Ireland John Paul O’Reilly added: “We are delighted that Keogh’s is expanding its distribution in Tesco UK. Keogh’s is one of the great success stories of the Tesco-Bord Bia Supplier Development Programme. This is a platform that has worked very well to help companies like Glenilen Farm and Lir Chocolates in recent years to reach an international market. It is one of the ways Tesco is committed to supporting Irish suppliers.”