Bewley’s returns to QVC for fourth St Patrick’s Day appearance

Bewley’sBewley’s will return to the home shopping channel QVC this St Patrick’s Day for the fourth time.

According to the Tea Association of America, 2011 was the 20th consecutive year that consumer purchases of tea increased. In 2011 over three billion gallons of tea were consumed.

On 17 March, QVC will once again showcase Bewley’s to over 98 million US households.

“Given that over 98 million US viewers tune in to QVC, we are delighted to be asked back again for the fourth time to showcase Bewley’s to our US customers,” said Mark Saunders of Bewley’s.

“Our export market is important to us and this appearance on QVC will enable us further strengthen our US presence. We’ve been blending tea in Dublin for over 170 years and we continue this tradition day in and day out. In recent years we have seen the demand in the US for Bewley’s tea continue to increase as recognition of our standing as an iconic Irish brand grows. We’re really proud to be showcasing our award winning teas in the US once again”

Bewley’s master blender Paul O’Toole will appear live on QVC to present a selection of traditional Irish teas blended and prepared in Dublin in a specially designed presentation case for QVC customers.