AdRoll has announced that it is setting up its European headquarters in Dublin, creating 100 jobs in its first 12 months and what it described as “ambitious plans for further staff growth”.

The company, which provides a retargeting platform for advertisers, said its move to Europe is driven by strong annual growth of over 600pc in this market in 2013.

The Dublin operation will be responsible for sales, account management, marketing, HR, and finance across a number of languages and countries.
The company opened its Irish office in August and has so far taken on 15 people.

“We have seen exceptionally strong demand from advertisers across Europe attracted to our high performance, transparent and flexible advertising platform. Adam Berke, president of AdRoll. “With the launch of our European headquarters in Dublin, we’re excited to dramatically expand the AdRoll organisation with the exceptional talent available in Ireland. Considered one of the Best Places to Work in San Francisco, we hope to build a similar culture for our European staff, which in turn should benefit our growing European advertiser base.”

In June, Inc Magazine named AdRoll the fastest growing advertising company in the United States in 2012 and the third fastest in 2013. In Europe, the digital ad platform grew 600pc year on year in 2013, and now counts over 1,350 active advertisers. In total, AdRoll has over 10,000 active advertisers in over 100 companies that have propelled their run rate to over US$100 million this year.

AdRoll Europe will be led by Marius Smyth, managing director and former head of UK and Ireland SMB sales at Google.

“We have ambitious plans to establish a large, high performing multilingual team in Ireland to serve advertisers across Europe,” said Smyth. “Having experienced 600pc+ growth in the past year in Europe, we are thrilled to now have a physical presence in the region so we can bring our existing and future European advertisers localised support and customer service.”