The vast majority of CEOs believe that marketers lack business credibility, are not the business growth generators they should be and are not focused enough on effectiveness, according to a report from Fournaise Marketing Group. In compiling its report, the company interviewed more than 600 large corporation and SMB CEOs and decision makers in Europe, the US, Asia and Australia. Some 73pc of the CEOs believe marketers lack business credibility and are unable to demonstrate how their cross-channel marketing strategies and campaigns help to increase their organisations’ top line in terms of more customer demand, sales, prospects, conversions and market share. Seventy-seven percent of respondents said marketers talk about brand…

Two-thirds (66pc) of UK consumers rarely pay attention to ads on social networking sites and over half (56pc) say they don’t like to buy products that they have seen advertised on such sites, according to research from Mintel. The Mintel report The Social Network and Social Media Market in the UK – May 2011 also finds that number of consumers agreeing that they rarely pay attention to ads on social networking sites increases to 70pc of users aged 25 to 34. And just 11pc of consumers say they actively pay attention to advertising on social networks whilst almost a third (31pc) listen instead to recommendations for products and services from their online social network. “Our research does not suggest that advertising on social…

Top UK retailers are failing to get the most out of email marketing by neglecting advanced techniques like social media bookmarking links, personalization and post-sales marketing, according to a new study from dotMailer. The company’s annual email marketing benchmark study, Hitting the Mark, has named Boots and Asos as the top performers, while large brands like Sainsburys and Play.com are among those at the bottom of the table. Following the addition of social media and mobile categories last year, the 2011 report includes a closer look at how the retailers use data on existing customers to tailor email campaigns. According to dotMailer, these “new criteria have shaken up the league table, suggesting that…

CBS Outdoor UK and international retail developer Westfield have announced a deal which they say creates Britain’s biggest digital retail outdoor partnership. The ten-year, multi-million pound partnership involves 100 digital LCD screens being installed alongside four large-format, iconic digital screens in the shopping centre. With this contract CBS Outdoor UK extends its existing relationship with Westfield at Westfield London and now manages the digital advertising at Europe’s two largest shopping malls. CBS Outdoor UK now has over 1,700 digital panels targeting audiences via retail hot spots at Tube stations throughout the West End and City, as well as at Westfield’s two premier destinations. The new partnership builds on a global…