Business & Leadership - Improve your Business & Life

Understand Multi-Touch Attribution: Maximize Your Marketing ROI

February 5, 2023

Multi-touch attribution is a crucial component of modern marketing, providing valuable insights into the customer journey and allowing businesses to allocate resources accurately and optimize their marketing efforts. In an increasingly complex and omnichannel customer journey, it’s no longer enough to attribute a sale to the last touchpoint before the conversion. Multi-touch attribution models take into account multiple touchpoints along the journey, providing a more nuanced and complete understanding of the customer journey and the impact of various marketing channels. From linear attribution to time decay and U-shaped models, the choice of a multi-touch attribution approach depends on the specific goals and needs of the business. In this article, we…

Imre Gams & Jeff Clark Forex Trading Secrets

January 29, 2023

Imre Gams, residing in Toronto, Canada, has joined The Jeff Clark Trading team. He brings with him an impeccable 14-year trading record and has a specialized talent in the technical analysis of financial markets. The Forex Trading Marketplace is the largest in the world, and that is where Gams will devote his time for and on behalf of the subscribers to the Currency Trader. He specializes in trading currencies, mostly the US dollar, the Euro, and the Japanese Yen.

Nomi Prins Reviews – What Do You Need to Know About Nomi Prins

January 20, 2023

Nomi Prins is a frequent guest on television and writes for several publications nationwide. Her newsletter promises to capitalize on rapid changes in the small-cap market.

Lee Kuan Yew – The Warren Buffet of Singapore – Leadership Transformed Singapore Into World Powerhouse

January 19, 2023

Lee Kuan Yew was the first and longest-serving Prime Minister of Singapore. It was his leadership that transformed Singapore from a third-world country into a thriving metropolitan city in just three decades.

Steve Jobs Marketing Strategy (Is Pure Genius)

January 18, 2023

Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.”

Business

Global business news from around the world you can use and you can count on. To help better get what you need and onto your day, we have summarized these articles into a format to give you just what you need without any fluff. Our middle name is TL;DR.

Leadership

What makes a great leader? Effective leadership is a rarity these days, especially in the business world. David Ogilvy, Bill Gates, Alan Ashton, David Packard, and Warren Buffett to name a few. Learn the methods and inside practices of these leaders to use inside your own organization and life.

Sustainability

Creating a successful business is not enough in this day in age, you must also create one that will have sustainability through the ever-changing market changes. New competitors, new platforms, employee turnover, etc. Survive it all.

Economy

Changes in local, national and world economies can affect your business. Keep up to date with the latest changes and know how to make small movements in your corporate rudder to weather the pending storm.

All-In-One Future-Proofed Ad Measurement – Built for ambitious marketing teams.

We’ve future-proofed measurement. So you can make smarter marketing decisions, faster.

Make smarter decisions with Provalytics Now!

Garden Streets - Team Building Corporate Events

Virtual, in-person and hybrid events, talks, and wellness sessions for team building and employee wellbeing.
Know More About Team Building Experiences

#1 site for country music news, videos, & clothing!
Click here for more

Give Your Dental Practice an Instant 30% Reduction in Staffing Cost

These days it's harder than ever to keep a dental practice profitable. That's why dentists everywhere are getting the big advantages of MMG Fusion AI Powered Software Modules.

Designed specifically for dental practices. Use the latest machine learning to automatically train staff, smartly assign tasks, and make your team efficient, motivated, and happy.

Accomplished far more with fewer people for big savings. It's the competitive edge your practice needs now. Put MMG Fusion modules to work for you at www.MMGFusion.com.

Top Stories

Business and Leadership Ltd.

Govt policy endangering tech investments – Havok boss

April 20, 2009

Ireland may not get the full benefit of an €8m expansion by one the country’s most celebrated technology success stories because of retrograde income tax decisions and the lack of…

Read More
Business and Leadership Ltd.

‘Bad bank’ plan to be announced today

April 7, 2009

It is expected that today’s supplementary budget will contain a plan to create a new state agency tasked with buying up all the bad loans currently clogging up Irish banks’…

Read More
dog

Volkswagen Award for OwensDDB Print Ad

April 3, 2009

OwensDDB’s Polo ‘Dog’ ad has been awarded gold in the print category of an internal Volkswagen competition of all of its global advertising last year. The inaugural Volkswagen Global Adwards,…

Read More

Get In Touch

We would love to hear from you!
info@businessandleadership.com

Most Popular BusinessandLeadership Articles