Steve Jobs Marketing Strategy (Is Pure Genius)

By Michael Haynes | January 15, 2019

Steve Jobs Marketing Genius When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping their logo next to them. Nike knew the psychology would take over, and take over it did. Jobs’ did the same, but instead of star athletes, he created sexy products and used psychology to build an “elite brand.” He knew…

Alexander The Great Leadership – Greatest of World Conquerors

By Michael Haynes | January 2, 2019

Great Conquerors: Alexander the Great Alexander the Great was one of history’s most celebrated conquerors. Born as heir to the Macedonian King, his great ambition led him to take on the high Persian Empire. At its height, Alexander’s empire stretched all the way from modern-day Italy to the Himalayas. Alexander The Great Leadership: A Short Biography Alexander was born in 356 BC in Pella, a city in the Kingdom of Macedonia. As the son of Philip II, King of Macedon, Alexander was raised as a noble Macedonian youth. Learning to read, play the lyre, ride, fight, and hunt were high priorities for Alexander. As he got older, his father had…

Jeffrey Nadrich – Top Personal Injury Attorney in California

By Michael Haynes | December 12, 2018

Attorney Jeffrey Nadrich , a Solution Focused Leader in Southern California Jeffrey Nadrich, one of the most well-established and honored personal injury attorneys in the Los Angeles area, agreed to sit down with us for a discussion. Of the many topics we covered, we focused on how his leadership style evolved, and how it has helped build and shape his law firm, Nadrich and Cohen. As a child, what did you want to be when you grew up? In what ways does that relate to what you do now? As a child I always wanted to be a lawyer. The reason was because I grew up working class and, as a result, wanted…

Seven Steps to Increase Business In a Tough Economy

By Michael Haynes | December 1, 2018

When sales are slower, it doesn’t mean that you have to slow down the business or settle for diminished returns. Any economic downturn is a wake-up call for you to look for new opportunities. Seven steps to improving business and getting ahead in slow times. Reshape Your Vision Redefine your original business vision and start projects so dynamic that you’ll be eager to get to work each morning. Take a few days off, and ponder the direction you want to follow. Recognize that you will have to work smarter and possibly harder. Analyze New Market Conditions Which parts of the market are most profitable? How large are these parts, and…

How to Win a Business Award (4 Steps to Increase Your Odds)

By Michael Haynes | November 28, 2018

Business awards attract media attention and raise your profile. Here’s how to increase your chances of winning: Inquire about awards and nominations through your local chamber of commerce and trade groups. Complete applications for awards carefully. Profile your business, describe major challenges you have faced and overcome, explain your solutions. Submit your award entries well in advance of the deadline. When you win—and even when you are just nominated—write press releases about the awards and send them to local media.

Business

Global business news from around the world you can use and you can count on. To help better get what you need and onto your day, we have summarized these articles into a format to give you just what you need without any fluff. Our middle name is TL;DR.

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Leadership

Effective leadership is a rarity these days, especially in the business world. David Ogilvy, Bill Gates, Alan Ashton, David Packard, and Warren Buffett to name a few. Learn the methods and inside practices of these leaders to use inside your own organization and life.

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Sustainability

Creating a successful business is not enough in this day in age, you must also create one that will have sustainability through the ever-changing market changes. New competitors, new platforms, employee turnover, etc. Survive it all.

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Economy

Changes in local, national and world economies can affect your business. Keep up to date with the latest changes and know how to make small movements in your corporate rudder to weather the pending storm.

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Top Stories

jameson film pr

Jameson to sponsor film awards

December 1, 2008

Jameson has signed a deal to become the title sponsor of the 2009 Empire Awards. The partnership involves sponsorship of the Best Actor Award, editorial coverage in six editions of Empire magazine and exclusive spirit status at the awards ceremony that takes place in London at the end of March 2009. “Jameson is currently involved with film all over the world including The Jameson Dublin International Film Festival, Ireland and film festivals and events in over 20 countries,” said Catherine O’Grady, head of PR and sponsorship for Jameson at Irish Distillers, Pernod Ricard. “This is a really exciting partnership that’s going to further strengthen and build Jameson’s relationship with film.”…

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Niall Gilmore

November 26, 2008

Sales Country Manager, Ireland Appointment Date: 26.11.2008 Company: Citrix Position: Sales country manager, Ireland Citrix has appointed Niall Gilmore sales country manager, Ireland. Gilmore is tasked with leading the Irish business and driving awareness and adoption of Citrix’s application delivery infrastructure portfolio in Ireland. He will be responsible for managing the Irish team, growing new business opportunities and developing the company’s valued partner ecosystem. Gilmore’s expertise with Citrix technology dates back more than eight years, having previously worked as Citrix’s enterprise relationship manager and as a sales manager at IT distributor DataSolutions with responsibility for the Citrix product portfolio. He brings to this role enterprise relationship management, direct sales, channel…

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percentage

No Easy Answers

November 6, 2008

While sales tips books, articles, and websites may have their place within a robust sales strategy, Dave Stein maintains that they should never replace sales training or process. There is no question that there is currently an abundance of websites and books focusing on sales tips. All you have to do is type ‘sales book’ into the Amazon search facility to get an idea of the thousands of books that have been written on this subject. Many new ones are published each month, and each one has a new approach or a silver bullet – something that the author will use as a draw to try to get people to…

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