Steve Jobs Marketing Strategy (Is Pure Genius)

By Michael Haynes | January 15, 2019

Steve Jobs Marketing Genius When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping their logo next to them. Nike knew the psychology would take over, and take over it did. Jobs’ did the same, but instead of star athletes, he created sexy products and used psychology to build an “elite brand.” He knew…

Alexander The Great Leadership – Greatest of World Conquerors

By Michael Haynes | January 2, 2019

Great Conquerors: Alexander the Great Alexander the Great was one of history’s most celebrated conquerors. Born as heir to the Macedonian King, his great ambition led him to take on the high Persian Empire. At its height, Alexander’s empire stretched all the way from modern-day Italy to the Himalayas. Alexander The Great Leadership: A Short Biography Alexander was born in 356 BC in Pella, a city in the Kingdom of Macedonia. As the son of Philip II, King of Macedon, Alexander was raised as a noble Macedonian youth. Learning to read, play the lyre, ride, fight, and hunt were high priorities for Alexander. As he got older, his father had…

Jeffrey Nadrich – Top Personal Injury Attorney in California

By Michael Haynes | December 12, 2018

Attorney Jeffrey Nadrich , a Solution Focused Leader in Southern California Jeffrey Nadrich, one of the most well-established and honored personal injury attorneys in the Los Angeles area, agreed to sit down with us for a discussion. Of the many topics we covered, we focused on how his leadership style evolved, and how it has helped build and shape his law firm, Nadrich and Cohen. As a child, what did you want to be when you grew up? In what ways does that relate to what you do now? As a child I always wanted to be a lawyer. The reason was because I grew up working class and, as a result, wanted…

Seven Steps to Increase Business In a Tough Economy

By Michael Haynes | December 1, 2018

When sales are slower, it doesn’t mean that you have to slow down the business or settle for diminished returns. Any economic downturn is a wake-up call for you to look for new opportunities. Seven steps to improving business and getting ahead in slow times. Reshape Your Vision Redefine your original business vision and start projects so dynamic that you’ll be eager to get to work each morning. Take a few days off, and ponder the direction you want to follow. Recognize that you will have to work smarter and possibly harder. Analyze New Market Conditions Which parts of the market are most profitable? How large are these parts, and…

How to Win a Business Award (4 Steps to Increase Your Odds)

By Michael Haynes | November 28, 2018

Business awards attract media attention and raise your profile. Here’s how to increase your chances of winning: Inquire about awards and nominations through your local chamber of commerce and trade groups. Complete applications for awards carefully. Profile your business, describe major challenges you have faced and overcome, explain your solutions. Submit your award entries well in advance of the deadline. When you win—and even when you are just nominated—write press releases about the awards and send them to local media.

Business

Global business news from around the world you can use and you can count on. To help better get what you need and onto your day, we have summarized these articles into a format to give you just what you need without any fluff. Our middle name is TL;DR.

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Leadership

Effective leadership is a rarity these days, especially in the business world. David Ogilvy, Bill Gates, Alan Ashton, David Packard, and Warren Buffett to name a few. Learn the methods and inside practices of these leaders to use inside your own organization and life.

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Sustainability

Creating a successful business is not enough in this day in age, you must also create one that will have sustainability through the ever-changing market changes. New competitors, new platforms, employee turnover, etc. Survive it all.

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Economy

Changes in local, national and world economies can affect your business. Keep up to date with the latest changes and know how to make small movements in your corporate rudder to weather the pending storm.

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Top Stories

Citi announces 250 new jobs for Ireland

Citi announces 250 new jobs for Ireland

December 9, 2010

Financial services firm Citi has said it will create 250 new jobs in its Dublin and Waterford operations. The investment comes after Ireland won out a European-wide competition by the company as it tried to choose a location for the new project. The US bank, which has operated in Ireland for 45 years, currently employs 2,200 people in Ireland. Three hundred people have been hired in the past 12 months. The new positions will come on stream next year and span operations, funds, technology and product development and are likely to be filled by third-level graduates. IDA Ireland is supporting the expansion and the bank will get grants for some…

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Mobile ad spend to exceed US$11bn by 2015 – Juniper

December 9, 2010

Global ad spend on mobile channels is expected to exceed US$11bn annually by 2015, up from US$3.1bn this year, according to Juniper Research. The firm said this growth would be driven by brands seeking to capitalise on the personalised, targeted advertising and high levels of user engagement that mobile has to offer. Juniper’s new Mobile Advertising Strategies report finds that following a surge in app downloads brands are now looking to either offer dynamic advertising in-app or, as is the case with Barclaycard and Volkswagen, create their own apps in order to increase brand exposure and engagement. It said that advertisers like Starbucks and L’Oreal are making greater use of location-based campaigns , in which they…

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One in Four US Mobile Users Owns a Smartphone

December 7, 2010

The number of smartphone owners in the US increased by 14pc to 60.7 million in the three months ending October 2010, according to a new report from comScore. This means that one in four US mobile subscribers now owns a smartphone. RIM was the leading mobile smartphone platform in the US with a 35.8pc share of smartphone subscribers, followed by Apple with a 24.6pc share. Google Android increased its share of the market by 6.5 percentage points to 23.5pc of all smartphone subscribers. comScore’s report also found that in the three months to October, 68.1pc of US mobile subscribers used text messaging on their mobile device, up 2.1 percentage points…

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