Oxo to show Lynda Bellingham ad on Christmas Day as tribute to late actress

Oxo to show Lynda Bellingham ad on Christmas Day as tribute to late actress

An Oxo advert featuring the late Lynda Bellingham is to be screened on Christmas Day after her fans called for its return as a tribute to the actress. According to Oxo, hundreds of thousands of people had been in touch with the brand asking for the 1984 My Christmas ad to be shown again in memory of her life and career. A Facebook page called ‘Bring back the Oxo Christmas advert in memory of Lynda Bellingham’ was set up. The 66-year-old was known for her role as the Oxo mum from 1983 to 1999. She died of cancer last month. “The My Christmas Oxo advert from 1984, starring much-loved actress…

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U2 to buy 16 Hanover Quay from Dublin Docklands Development Authority

U2 to buy 16 Hanover Quay from Dublin Docklands Development Authority

The Dublin Docklands Development Authority has welcomed the recent approval by An Bord Pleanala of the North Lotts and Grand Canal Dock Planning Scheme (the SDZ), which recognises the Docklands as an art space with a variety of tourism attractions. “The ability to attract tourists to previously unvisited sites requires strong drivers by way of high-profile events and attractions. To date, events such as Dublin Fringe, Docklands Maritime Festivals and Tall Ships have proven to be very successful in drawing large numbers of visitors. However, the Docklands needs to complement its growing visitor numbers with other types of attractions,” according to an extract from the SDZ. “The U2 studios at…

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Dublin and Shannon airports win global marketing awards at World Routes 2014

The Dublin Airport team picks up its award in Chicago

Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago. The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size. Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro. Singapore’s Changi Airport Group was the…

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Krispy Kreme creates UK’s biggest ever box of doughnuts to mark launch of new service

Doughnut brand Krispy Kreme UK has created a giant box of 2,400 doughnuts to launch its new service for big occasions. Called the ‘Double Hundred Dozen’, the box is more than three and a half metres long and just under a metre tall and was boxed up by staff at the Enfield Hotlight store in London today, 16 September It has been created to mark Krispy Kreme UK’s ‘Occasions’ offering allowing customers to place big orders for an event, corporate do or wedding treat. The door-to-door delivery offers doughnut towers, corporate gifts and the opportunity to personalise the doughnuts to suit the event. Krispy Kreme is giving away the Double…

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Nielsen cracks DNA of ‘breakthrough innovation’ success, following study of 12,000 product launches across Europe

Nielsen cracks DNA of ‘breakthrough innovation’ success

Thousands of new product launches fail in their first year, costing businesses millions of pounds, yet manufacturers can reverse these outcomes by changing their approach to innovation, according to a European study launched by Nielsen, which provides information and insights into what consumers watch and buy. The Nielsen Breakthrough Innovation Report – based on an analysis of 12,000 FMCG product launches across western Europe since 2011 – shows that two-thirds of new products never even achieve a mere 10,000 unit sales, and three in four fail to retain a retailer listing beyond their first year. But marketers can predictably and consistently overturn historical high failure rates to achieve 85pc success,…

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Continental Tyres in sponsorship deal with FAI to support women’s football

Continental Tyres is to become a partner of women’s football in Ireland further a deal secured with and the Football Association of Ireland (FAI). Continental has been named as the title sponsor of the Women’s National League which will be rebranded as the Continental Tyres Women’s National League, kicking off on 24 August. The company will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent. Continental Tyres has been an official sponsor of the FIFA World Cup and the UEFA Euro Championship and is the official partner of…

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Subway invests €1m in RoI only campaign to promote ‘Sub of the Day’

Subway has launched its first Republic of Ireland only marketing campaign, investing €1m to alert Irish consumers to the return of the ‘Sub of the Day’ offer – seven subs, one for each day of the week, for €2.99 each. The campaign encompasses TV, radio, print and digital advertising as well as on street activations and a PR campaign. It has been created in response to consumer demand requiring a bespoke offer for Irish customers. The advertising creative was developed by McCann London with Mediacom handling the media buying. Pembroke Communications is handling the public relations element of the marketing campaign and will soon roll out an on street carnival…

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3e inviting students to be part of rebrand process

3ejonathan

TV3’s sister channel 3e is involving students in the process of a major brand refresh inviting them to contribute as part of the ‘3e Accelerator Programme’. To be launched in coming weeks, the programme aims to empower students from all over the country to submit their ideas as to how 3e should look and feel as a brand predominantly targeting 15-34 year olds. Students will be also asked to submit ideas for a brand new station ‘ident’ via the new 3e website, www.3eTV.ie, which was launched this month. The winning team will see their work brought to life on air when 3e launches the new look station idents during the…

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Bank of Ireland to sponsor Shane Lowry until end 2016

Tom Hayes, chief executive, Bank of Ireland Corporate Bank and Shane Lowry

Bank of Ireland has announced a sponsorship deal with Irish professional golfer Shane Lowry which will run until the end of 2016. Under the agreement, he will represent Bank of Ireland both as a brand ambassador in Ireland and as he competes across the world in the years ahead. He will sport its branding on the left chest of his golf apparel in addition to hosting a number of corporate events for the bank each year. The announcement was made at a press conference for the Irish Open in Fota Island Golf Club, Ci Cork where the former champion of the tournament is competing over the coming week. Winner of…

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Graeme McDowell takes the lead in RBC social media campaign

Graeme McDowell

Irish golfer Graeme McDowell is out in front in a 15-week social media campaign involving 12 golfers striving to raise $125,000 for their chosen charity. Called RBC’s Golf for Kids programme (#RBCGolf4Kids), the campaign is driven by one of McDowell’s sponsors – Royal Bank of Canada. McDowell’s chosen chairty is the Children’s Medical & Research Foundation, the fund-raising arm of Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre. He, along with 11 other golfers, has been raising awareness of the programme through the use of personalised hashtags on Twitter and Instagram. The golfers whose tag has been used the most over the course of the campaign will…

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