Business and Leadership Ltd.

TV3 is launching a brand new commercial for its upcoming new soap Red Rock this weekend. Airing in the ad break of Coronation Street on Friday night, the 90-second ad, produced by Ian Power, is the first sign of what viewers can expect to see from the new soap in January. Red Rock will also be supported by a major outdoor campaign, as well as tactical activity across print, radio and social media. “We’re delighted to launch the second in a series of TV commercials for TV3. TV builds big brands, so what better medium than our own as the primary platform to launch Ireland’s newest soap,” said Deirdre Macklin,…

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Dublin City Council launches City Arts Plan and kick starts European City of Culture 2020 bid

Dublin City Council’s City Arts Plan 2014–2018 has been launched. Note: It was also reported that SquareSpace with base EMEA Headquarters directly in Dublin which will result in the creation of 100 full-time, well-paying jobs. Arts and culture enthusiasts, including actor Don Wycherley, Dublin Youth Dance Theatre Festival, Ether Productions, and Sean O’Casey Players, made their way into the Cultural Quarter of Dublin for the launch and stopped off at Platform 5 at Connolly Station to mark the special occasion with a one-off joint performance. The plan, developed by Dublin City Council and designed by acclaimed Irish artist Robert Ballagh, illustrates how the arts play a major role in community development…

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Google Play gift cards now available to purchase in Ireland

Google Play gift cards are now available to purchase in Ireland. They will be available at Tesco, An Post, Argos, Musgraves, Powercity, Homebase, and Xtravision. Cards will be available in-store only, not for online purchase. Further retailers will be added in the coming weeks. These retailers will offer €15, €25 and €50 euro gift cards that can be used to purchase digital content from Google Play , such as apps, games, movies, books and music. People can also use these gift cards to purchase in-app merchandise. People will not be able to purchase app subscriptions or hardware.
 
Google said is will continue adding functionality to the gift card experience over time. They will…

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Oxo to show Lynda Bellingham ad on Christmas Day as tribute to late actress

An Oxo advert featuring the late Lynda Bellingham is to be screened on Christmas Day after her fans called for its return as a tribute to the actress. According to Oxo, hundreds of thousands of people had been in touch with the brand asking for the 1984 My Christmas ad to be shown again in memory of her life and career. A Facebook page called ‘Bring back the Oxo Christmas advert in memory of Lynda Bellingham’ was set up. The 66-year-old was known for her role as the Oxo mum from 1983 to 1999. She died of cancer last month. “The My Christmas Oxo advert from 1984, starring much-loved actress…

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U2 to buy 16 Hanover Quay from Dublin Docklands Development Authority

The Dublin Docklands Development Authority has welcomed the recent approval by An Bord Pleanala of the North Lotts and Grand Canal Dock Planning Scheme (the SDZ), which recognises the Docklands as an art space with a variety of tourism attractions. “The ability to attract tourists to previously unvisited sites requires strong drivers by way of high-profile events and attractions. To date, events such as Dublin Fringe, Docklands Maritime Festivals and Tall Ships have proven to be very successful in drawing large numbers of visitors. However, the Docklands needs to complement its growing visitor numbers with other types of attractions,” according to an extract from the SDZ. “The U2 studios at…

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The Dublin Airport team picks up its award in Chicago

Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago. The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size. Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro. Singapore’s Changi Airport Group was the…

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Business and Leadership Ltd.

UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its launch on UPC, Oireachtas TV has increasd its viewership by 20pc following its move to channel 207, having previously being broadcast on channel 801. Now available alongside mainstream news and current affairs channels, the Oireachtas TV channel is regularly viewed by 55pc of UPC subscribers. “This channel ensures the citizens we serve can see for…

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Business and Leadership Ltd.

Doughnut brand Krispy Kreme UK has created a giant box of 2,400 doughnuts to launch its new service for big occasions. Called the ‘Double Hundred Dozen’, the box is more than three and a half metres long and just under a metre tall and was boxed up by staff at the Enfield Hotlight store in London today, 16 September It has been created to mark Krispy Kreme UK’s ‘Occasions’ offering allowing customers to place big orders for an event, corporate do or wedding treat. The door-to-door delivery offers doughnut towers, corporate gifts and the opportunity to personalise the doughnuts to suit the event. Krispy Kreme is giving away the Double…

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Nielsen cracks DNA of ‘breakthrough innovation’ success

Thousands of new product launches fail in their first year, costing businesses millions of pounds, yet manufacturers can reverse these outcomes by changing their approach to innovation, according to a European study launched by Nielsen, which provides information and insights into what consumers watch and buy. The Nielsen Breakthrough Innovation Report – based on an analysis of 12,000 FMCG product launches across western Europe since 2011 – shows that two-thirds of new products never even achieve a mere 10,000 unit sales, and three in four fail to retain a retailer listing beyond their first year. But marketers can predictably and consistently overturn historical high failure rates to achieve 85pc success,…

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Business and Leadership Ltd.

Continental Tyres is to become a partner of women’s football in Ireland further a deal secured with and the Football Association of Ireland (FAI). Continental has been named as the title sponsor of the Women’s National League which will be rebranded as the Continental Tyres Women’s National League, kicking off on 24 August. The company will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent. Continental Tyres has been an official sponsor of the FIFA World Cup and the UEFA Euro Championship and is the official partner of…

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