Marketing

UPC welcomes new look Oireachtas TVPictured: Ceann Comhairle Sean Barrett, presenter John Bowman and Magnus Ternsjö, CEO of UPC Ireland UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its launch on UPC, Oireachtas TV has increasd its viewership by 20pc following its move to channel 207, having previously being broadcast on channel 801. Now available alongside mainstream news and current affairs channels, the Oireachtas TV channel…

The Nasdaq Stock Market Opening Bell will be rung onstage at the RDS during the Web Summit on 30 October, marking it the first time it has been opened from Ireland. Typically, bell ceremonies are hosted at the Nasdaq MarketSite in Times Square in New York and remote Opening and Closing Bell ceremonies are extremely rare. 

The Nasdaq Opening Bell will take place in front of an audience of over 7,000 and will be carried live by dozens of TV stations to a potential audience of millions. This year, the Web Summit is evolving to become a three-day festival of ideas with over 300 speakers and 7,000 attendees. General tickets…

Advertising – the bellwether industry Advertising agencies have replaced construction sites as the bellwether for the domestic economy, writes Amárach Consulting’s, Gerard O’Neill. We used to count the cranes on the skyline to tell us how the economy was doing. Not anymore. Ireland’s domestic economy – especially consumer spending – has been hit hard by the recession, with only glimpses of improvement in a few sectors and regions. There aren’t any cranes, and so we need a better guide to our economic fortunes. The recent IAPI Industry Census 2013 is such a guide. Advertising agencies are now the bellwether for the domestic economy. Their fortunes reflect those of their clients – advertisers…

Ireland’s first broadcast of Gaelic games in high definition is set to take place this Saturday evening when Setanta shows the Armagh vs Dublin football match. The game will be available on Setanta HD to UPC digital customers, as will at least seven other Allianz League games, including Dublin’s big football clashes with Cork, Kerry and Down. Hurling fans, meanwhile, will get to see the Tipperary and Kilkenny match in high definition on 12 February. “Setanta are showing 15 games in total and a minimum of eight will be in HD on the UPC service, including four Dublin games,” said Colin Morgan, CEO of Setanta Ireland.  “All of Setanta’s games are on…

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland , said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place in the heart of Irish…

Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago. The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size. Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro. Singapore’s Changi Airport Group was the…

Online classified ads site DoneDeal announced today that it’s sponsoring Setanta Sports’s coverage of this year’s FA Cup. The sponsorship will include DoneDeal stings throughout the broadcast of 30 live games. The official announcement was made this morning at Setanta Sports offices with the FA Cup on hand. “There is a natural fit between DoneDeal and Ireland’s leading premium sports broadcaster,” said Irene Parker, marketing manager at DoneDeal. “We see the sponsorship of the prestigious FA Cup as the perfect platform to drive new traffic to the 60,000 listings in our cars section. This sponsorship is a key part of DoneDeal’s 2015 marketing strategy to grow our motoring section.” “The FA Cup…

Brand champion – the Q&A series: Simon DemeryPictured: Simon Demery, general sales manager for Swizzels in Ireland Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets,…

Irish Wi-Fi provider Bitbuzz has integrated its offering with the Costa customer loyalty programme, the Coffee Club, in what the partners are saying is the first scheme of its kind in Ireland. Costa launched its first store in Ireland in 2004 at Belfast City Airport and now has 60 stores employing over 600 people in Ireland and Northern Ireland. Bitbuzz has been providing complimentary Wi-Fi to all Costa stores in Ireland since 2010. Registered Costa Coffee Club members can now avail themselves of complimentary Bitbuzz Wi-Fi, without the need for vouchers. Bitbuzz has been working with its location partners, such as Costa, to introduce brand loyalty through Wi-Fi for some…