Business and Leadership Ltd.

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland, said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place…

Read More
Business and Leadership Ltd.

Etihad Airways has been announced as sponsor of GAAGO’s international live streaming of the GAA Championship 2015. GAAGO is the GAA and RTÉ’s online streaming service for Gaelic games outside of Ireland. It is live streaming over 45 GAA football and hurling senior championship matches in the summer, plus the concluding stages of the Electric Ireland GAA minor championships and the Bord Gais Energy GAA Hurling U21 Championship Final. In addition to sponsoring these matches on GAAGO, as part of the sponsorship agreement, GAAGO customers will receive a discount on various programmes when purchasing tickets using the promo code Etihad before the end of June. The airline has partnered with…

Read More
€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking. The campaign will run from 16 March through to June across TV, radio, outdoor, press and online media. The TV ads, which were directed by former Father Ted director, Declan Lowney, will go out on RTE, TV3, TG4, Paramount, Setanta and Channel 6. The bank’s own employees feature in the online banner campaign…

Read More
Business and Leadership Ltd.

Wexford Festival Opera in association with PwC has announced details of a new arts initiative to support and celebrate Ireland’s emerging young artists in the opera world. The award gives two emerging young Irish opera singers a bursary to help contribute towards the many costs associated with furthering their careers. The two artists are Dublin Soprano Rachel Croash and Connemara Baritone Rory Musgrave. Both have already collected an array of accolades reflecting their talent and both recipients have performed previously with Wexford Festival Opera. They were selected based on their past performances at the festival and their development as artists. “We are delighted to welcome PwC to our portfolio of…

Read More
Poster ad on Thameslink trains in the Luton area, part of Tourism Ireland

Tourism Ireland is running a joint campaign until the end of June with VLM Airlines to promote a new flight to Waterford from Luton. The campaign includes poster ads on Thameslink trains in the Luton area, which will be seen by an estimated 500,000 commuters, new video footage of Waterford, as well as online ads running on key websites and targeting prospective holidaymakers living in the Luton area. VLM is also running press ads in newspapers such as The Irish Post and The Irish World, with the aim of targeting the Irish diaspora. A visit to Waterford, Kilkenny and Wexford for travel and lifestyle journalists will also be arranged. The…

Read More
Business and Leadership Ltd.

Aer Lingus has invested around €2m in a new TV advertising campaign which aims to bring the aviation brand into the modern day. Entitled ‘Smart Flies Aer Lingus’, it shows the many ‘smart’ travellers who choose Aer Lingus, ranging from families to leisure and business and highlights checking in via mobile phone. It also features in-flight entertainment options, as well as the new full lie-flat beds available to business class guests on transatlantic flights. Irish actor Chris O’Dowd provides the voiceover and the soundtrack used in the ad is ‘A Sentimental Journey’ performed by the Metrepole Orchestra. “The launch of the new Aer Lingus brand manifesto ad is a further stage…

Read More
Business and Leadership Ltd.

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book hotels and care hire and check in and download mobile boarding passes. Available in both IOS and Android format, the Ryanair app has been downloaded over 6m times to date. Further additions to the ‘My Ryanair’ customer registration service will be added later this year, which will allow users to add family members to their…

Read More
Business and Leadership Ltd.

EY Ireland has announced its exclusive sponsorship of the newly formed Irish Hockey League. The all-island EY Irish Hockey League will see 20 of Ireland’s top male and female clubs compete to become league champions over a 19 week-season. The first match of the league will take place in September 2015 with the final set for April 2016. “By supporting the highest performing teams in the sporting arena, as exemplified by the Irish Hockey League, we hope to expand on our own strategy to inspire effective and engaged teaming within our firm,” said EY Ireland managing partner, Mike McKerr. “We are delighted to have EY as the sponsor of the new EY Irish…

Read More
Aer Lingus named official airline partner to the IRFU

Aer Lingus and the IRFU have agreed a three-year partnership that will see the airline flying players, management and support staff around Europe as they take part in the RBS 6 Nations Championships and other international tournaments. As the official airline of the Irish Rugby team, Aer Lingus will re-name one of its aircraft Green Spirit which will be transformed with IRFU and player branding. This aircraft will be unveiled in early May 2015 while a second plane will be branded in similar livery as the team sets off to the World Cup in England and Wales in September. In addition, players from each of the four Irish provinces will…

Read More
Business and Leadership Ltd.

The Dublin Bay Prawn Festival has been launched in the fishing village of Howth. The final preparations are now in place for the food festival, which takes place in Howth Harbour from 24–26 April. Now in its fifth year, the three-day Dublin Bay Prawn Festival has grown into one of the largest festivals in Ireland, popular with foodies and families alike. Local restaurants, bars and cafés will join to host a variety of food experiences, including the main attraction, a ‘Food Village’ serving the freshest seafood and the iconic Dublin Bay prawn, cooked every way imaginable in a marquee on the harbour on Saturday and Sunday afternoon. The festival will open…

Read More