Business and Leadership Ltd.

Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets, 40,000 bags of Rainbow Drops and nearly 300,000 Double Lollies every day with 24-hour production. Swizzels has…

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Business and Leadership Ltd.

Online classified ads site DoneDeal announced today that it’s sponsoring Setanta Sports’s coverage of this year’s FA Cup. The sponsorship will include DoneDeal stings throughout the broadcast of 30 live games. The official announcement was made this morning at Setanta Sports offices with the FA Cup on hand. “There is a natural fit between DoneDeal and Ireland’s leading premium sports broadcaster,” said Irene Parker, marketing manager at DoneDeal. “We see the sponsorship of the prestigious FA Cup as the perfect platform to drive new traffic to the 60,000 listings in our cars section. This sponsorship is a key part of DoneDeal’s 2015 marketing strategy to grow our motoring section.” “The…

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Business and Leadership Ltd.

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their Ryanair plane bearing their name and face on the new Facebook page, and the 30 winners will be announced in September. Otherwise, on the page, Ryanair will offer its 100m customers the latest route news and developments, other competitions and offers and real-time customer service. The Facebook page is part of Ryanair’s strategy to expand…

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Business and Leadership Ltd.

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland, said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place…

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Business and Leadership Ltd.

Etihad Airways has been announced as sponsor of GAAGO’s international live streaming of the GAA Championship 2015. GAAGO is the GAA and RTÉ’s online streaming service for Gaelic games outside of Ireland. It is live streaming over 45 GAA football and hurling senior championship matches in the summer, plus the concluding stages of the Electric Ireland GAA minor championships and the Bord Gais Energy GAA Hurling U21 Championship Final. In addition to sponsoring these matches on GAAGO, as part of the sponsorship agreement, GAAGO customers will receive a discount on various programmes when purchasing tickets using the promo code Etihad before the end of June. The airline has partnered with…

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€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking. The campaign will run from 16 March through to June across TV, radio, outdoor, press and online media. The TV ads, which were directed by former Father Ted director, Declan Lowney, will go out on RTE, TV3, TG4, Paramount, Setanta and Channel 6. The bank’s own employees feature in the online banner campaign…

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Business and Leadership Ltd.

Wexford Festival Opera in association with PwC has announced details of a new arts initiative to support and celebrate Ireland’s emerging young artists in the opera world. The award gives two emerging young Irish opera singers a bursary to help contribute towards the many costs associated with furthering their careers. The two artists are Dublin Soprano Rachel Croash and Connemara Baritone Rory Musgrave. Both have already collected an array of accolades reflecting their talent and both recipients have performed previously with Wexford Festival Opera. They were selected based on their past performances at the festival and their development as artists. “We are delighted to welcome PwC to our portfolio of…

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Poster ad on Thameslink trains in the Luton area, part of Tourism Ireland

Tourism Ireland is running a joint campaign until the end of June with VLM Airlines to promote a new flight to Waterford from Luton. The campaign includes poster ads on Thameslink trains in the Luton area, which will be seen by an estimated 500,000 commuters, new video footage of Waterford, as well as online ads running on key websites and targeting prospective holidaymakers living in the Luton area. VLM is also running press ads in newspapers such as The Irish Post and The Irish World, with the aim of targeting the Irish diaspora. A visit to Waterford, Kilkenny and Wexford for travel and lifestyle journalists will also be arranged. The…

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Business and Leadership Ltd.

Aer Lingus has invested around €2m in a new TV advertising campaign which aims to bring the aviation brand into the modern day. Entitled ‘Smart Flies Aer Lingus’, it shows the many ‘smart’ travellers who choose Aer Lingus, ranging from families to leisure and business and highlights checking in via mobile phone. It also features in-flight entertainment options, as well as the new full lie-flat beds available to business class guests on transatlantic flights. Irish actor Chris O’Dowd provides the voiceover and the soundtrack used in the ad is ‘A Sentimental Journey’ performed by the Metrepole Orchestra. “The launch of the new Aer Lingus brand manifesto ad is a further stage…

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Business and Leadership Ltd.

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book hotels and care hire and check in and download mobile boarding passes. Available in both IOS and Android format, the Ryanair app has been downloaded over 6m times to date. Further additions to the ‘My Ryanair’ customer registration service will be added later this year, which will allow users to add family members to their…

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