Dublin and Shannon Airports Win Global Marketing Awards at World Routes 2014

The Dublin Airport team picks up its award in Chicago

Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago. The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size. Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro. Singapore’s Changi Airport Group was the…

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KBC Home Improvement Research Shows 41pc of Irish Consumers Plan Home Improvements

Irish Home Improvement

Updated: Aug. 13, 2019 Looking for KBC Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they…

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DoneDeal sponsoring Setanta Sports FA Cup coverage

Business and Leadership Ltd.

Online classified ads site DoneDeal announced today that it’s sponsoring Setanta Sports’s coverage of this year’s FA Cup. The sponsorship will include DoneDeal stings throughout the broadcast of 30 live games. The official announcement was made this morning at Setanta Sports offices with the FA Cup on hand. “There is a natural fit between DoneDeal and Ireland’s leading premium sports broadcaster,” said Irene Parker, marketing manager at DoneDeal. “We see the sponsorship of the prestigious FA Cup as the perfect platform to drive new traffic to the 60,000 listings in our cars section. This sponsorship is a key part of DoneDeal’s 2015 marketing strategy to grow our motoring section.” “The FA Cup…

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Brand Champion – the Q&A series: Simon Demery

Business and Leadership Ltd.

Brand champion – the Q&A series: Simon DemeryPictured: Simon Demery, general sales manager for Swizzels in Ireland Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets,…

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Bitbuzz Integrates Wi-Fi Offering with Costa Loyalty Programme

Business and Leadership Ltd.

Irish Wi-Fi provider Bitbuzz has integrated its offering with the Costa customer loyalty programme, the Coffee Club, in what the partners are saying is the first scheme of its kind in Ireland. Costa launched its first store in Ireland in 2004 at Belfast City Airport and now has 60 stores employing over 600 people in Ireland and Northern Ireland. Bitbuzz has been providing complimentary Wi-Fi to all Costa stores in Ireland since 2010. Registered Costa Coffee Club members can now avail themselves of complimentary Bitbuzz Wi-Fi, without the need for vouchers. Bitbuzz has been working with its location partners, such as Costa, to introduce brand loyalty through Wi-Fi for some…

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Games on: London 2012 sponsorship

olympics

Games on: London 2012 sponsorship As the clock ticks towards London 2012, brands are upping the ante in order to become as globally visible as possible to consumers, writes Grainne Rothery. As the opening ceremony for London 2012 edges closer, the €4.5bn battle for the hearts and minds of consumers is set to be cranked up a few notches as the official sponsors of the Games – and no doubt a few gatecrashers to the party – jostle for position. Recent analysis by consultancy company Onside Sponsorship reveals that Irish consumers could potentially receive Olympic-branded communications from more than 65 brands in the run-up to the Games. This is made…

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beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia beIN Media Group, the global media conglomerate, is in the final stages of acquiring Setanta Sports Australia, the international sports channel owned by Dublin-based Danu Investment Partners. Setanta Australia broadcasts a wide range of international football and rugby union, including such competitions as the German Bundesliga, Uefa Europa League and RBS Six Nations. The acquisition is subject to approval by Australia’s Foreign Investment Review Board. “We are very happy to take our brand to yet another admirable market. Australians are very passionate about sports and we are proud to fulfil this passion and provide them with a unique experience,” said Yousef Al-Obaidli,…

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Puma to Launch Mobile Phone

Business and Leadership Ltd.

As part of its diversification strategy, Puma is launching a mobile phone in the second quarter of 2010. The sportswear company has signed a license agreement with French mobile phone manufacturer Sagem Wireless. According to Puma, the agreement is in line with its strategy to move into new categories that complement its range of sport and lifestyle footwear, apparel, and accessories. In a statement, it said: “Puma’s entry into mobile leverages its innovative brand and design skill to improve user experience and connect its community.” The phone will be sold globally in Puma’s own stores and through operators. The phone will be solar-powered (the solar implement will be on the back of…

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Alcohol Brands Ask to be Blurred Out of Movie “Flight”

Alcohol brands ask to be blurred out of movie

Alcohol brands ask to be blurred out of movieImage courtesy of Facebook According to reports, drinks brands Budweiser and Stolichnaya have asked to be blurred out of an upcoming movie starring Denzel Washington. Both companies cited their concerns due to the negative connotations alcohol has in the film. Entitled ‘Flight,’ the movie focuses on a pilot with an alcohol problem (Washington), who becomes a hero when he saves the lives of the passengers on his commercial flight following a plane crash. However, the brands have revealed their unhappiness with their association to the film, especially scenes where Washington is shown drinking and driving. Statement From Budweiser Speaking to Reuters, vice-president of Budweiser , Robert…

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Customer Service Best Practices for Email

Email

When using E-mail for customer service purposes, be sure to follow this helpful advice: Answer quickly—customers using E-mail expect a prompt response, usually within the same business day. Use the “Reply” key in your E-mail program so that the customer’s note is part of your response. Avoid slang, jargon and anything else that could be considered insulting, such as writing in all capital letters. Don’t send attachments—not everyone can open them, and some users are afraid to open them because of the threat of viruses. Instead, paste the contents of the attachment directly into the body of the E-mail. Treat E-mail as you would paper documents—assume it will be kept…

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