Irish sales and marketing agency Product2Market launches new web marketing solution

Business and Leadership Ltd.

Irish sales and marketing agency Product2Market has announced the release of it s ‘Website Visitor Tracking Service’. Product2Market was started in 2009 by CEO Anthony Byrne and COO Len Brennan. Their sales and marketing call centre specialises in pan-European marketing campaigns on behalf of some of the largest IT/software companies in the world, including Microsoft, Dell, EMC and HP. The new service allows companies to identify and track website visitors, which in turn allows marketing managers to gauge the success of their ongoing marketing activities by tracking the number of new and repeat visitors to their site. “We had the idea to add this service purely for Product2Market’s clients, but…

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Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola is the biggest selling brand in the Irish grocery sector for the ninth year in a row, according to the Checkout Top 100 brands report, produced by Checkout magazine in association with Nielsen. Coca-Cola top brand in Irish grocery for ninth year in a row It’s followed by milk brand Avonmore, Brennan’s bread in third place and Lucozade fourth. In fifth place, Cadbury Dairy Milk is the first new entry to the top five since 2009, knocking crisp brand Tayto down one place to 6th. The rest of the brands in the top ten are 7Up, Jacobs, Walkers and Danone. Stephen Wynne-Jones, editor, Checkout, said: “For many of Ireland’s leading…

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Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola is the biggest selling brand in the Irish grocery sector for the ninth year in a row, according to the Checkout Top 100 brands report, produced by Checkout magazine in association with Nielsen. It’s followed by milk brand Avonmore, Brennan’s bread in third place and Lucozade fourth. In fifth place, Cadbury Dairy Milk is the first new entry to the top five since 2009, knocking crisp brand Tayto down one place to 6th. The rest of the brands in the top ten are 7Up, Jacobs, Walkers and Danone. Stephen Wynne-Jones, editor, Checkout, said: “For many of Ireland’s leading brands, the focus is not only on growing market share, but…

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Tesco Mobile Ireland doubles subscriber base to 200k in two years

Business and Leadership Ltd.

Tesco Mobile Ireland (TMI) has doubled its customer base in two years to reach 200,000 subscribers and is now planning to open new shops and increase in-store offerings. According to TMI managing director Elaine Russell, the growth is down to its competitive offering across the pay-as-you-go and pay monthly tariffs, the range of handsets and available call credit in over 5,000 locations nationwide. To date there are six standalone Tesco Mobile Phone shops across the country and Russell said that following today’s announcement the company would be looking at the option of expansion. “Over the next 12 months we will look at how we can bring our mobile phone options to…

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Adforce.com wins Landmark Digital contract

Adforce.com wins Landmark Digital contract Colm Grealy

Adforce.com has been awarded the exclusive advertising sales contract for Landmark Digital, representing websites including IrishExaminer.com, BreakingNews.ie and RecruitIreland.com. Landmark Digital has 2.1 million unique users in Ireland, which currently generate nearly 20 million page views each month. The contract covers sales on all of the sites, apps and mobile sites under the Landmark Digital umbrella. Colm Grealy, CEO of Adforce.com said: “The media landscape is changing and Landmark’s innovative approach to publishing on web, mobile and tablet presents advertisers with a seamless buying process across multiple devices.” Commercial manager at Landmark Sinead Johnson said it was in growth and development mode at the moment. “With users now accessing news…

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Skoda renews partnership with Dogs Trust

Skoda renews partnership with Dogs Trust

Car brand Skoda has renewed its partnership with Dogs Trust as the official vehicle supplier to the charity, which will involve the addition of a Yeti and an Octavia Combi to the charity’s existing fleet of Skoda vehicles. Dealers nationwide will also undertake fundraising activities for Dogs Trust throughout the year. The first one is ‘Pooch in the Park’, a free 4K family dog walk on 24 August in Corkagh Park in Clondalkin, organised by Skoda’s West Dublin dealer Pilsen Auto. As Ireland’s largest dog welfare charity, the core function of Dogs Trust is to reduce the number of stray dogs that are destroyed in Irish pounds each year and…

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Providence sponsoring Irish sailing team in the run up to Rio 2016

Tony O'Reilly and Annalise Murphy

The Irish Sailing Association has announced today that Providence Resources plc is to sponsor the Irish sailing team for the run up to the Olympic Games in Rio de Janeiro in 2016. This sponsorship follows a six month deal in 2012, which provided the team with additional resources in preparation for the London Games. The Irish sailing team will be named Providence Team IRL for the period and joint branding will be rolled out over the coming weeks. “Providence Resources were so proud of the Irish sailing team at the Games in 2012 and we know they can achieve so much more,” said Providence chief executive Tony O’Reilly. “We want…

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Electric Ireland using Instagram in festival marketing activity

Mr Motivator with Ken McKervey, commercial manager, Electric Ireland

Electric Ireland is using Instagram Video to create “a virtual dance-off with a social twist” as part of its sponsorship of Electric Picnic, which is now in its fifth year. Using the platform for video sharing, the ‘Electric Ireland Dancergy Competition’ gives festival goers the chance to showcase their dance moves to be in with the chance to win tickets to Electric Picnic. Its running from 11 to 16 August and 30 tickets are up for grabs. Entrants have to follow three steps: sign up using Instagram, make a video of them dancing and then tag it and submit it online with a hashtag. “At Electric Ireland we are constantly evolving…

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Nearly half of consumers are “socially conscious” – Nielsen

sociallyconscious

Nearly half of global consumers (46pc) are willing to pay extra for products and services from companies that have implemented programmes to give back to society, according to a new study from Nielsen. Sixty-three percent of these individuals, which the company defines as “socially-conscious consumers”, are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes. “It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, vice president of Nielsen Cares, Nielsen’s global corporate social responsibility programme. “Marketers need to know who those consumers are in order to maximise the social and…

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‘Sligo – Who Knew?’ taps into social media in a novel way

Business and Leadership Ltd.

A new €170k marketing campaign called ‘Sligo – Who Knew?’ is urging people to share their experiences of the county through social media. Through various online social channels – including Instagram, Facebook and Twitter – it asks locals and visitors alike to share their take on hidden gems, share snapshots and insider tips, using the hashtag #SligoWhoKnew?. Those tips, videos and unique experiences will then be featured on the campaign website whoknew.sligotourism.ie. As well as social media the marketing drive encompasses PR, print, radio and television. The campaign is targeting the weekend getaway, activity holidays and family breaks’ markets looking for unique and diverse experiences.The work is driven by research…

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