Marketing

TV3’s sister channel 3e is involving students in the process of a major brand refresh inviting them to contribute as part of the ‘3e Accelerator Programme’. To be launched in coming weeks, the programme aims to empower students from all over the country to submit their ideas as to how 3e should look and feel as a brand predominantly targeting 15-34 year olds. Students will be also asked to submit ideas for a brand new station ‘ident’ via the new 3e website, www.3eTV.ie, which was launched this month. The winning team will see their work brought to life on air when 3e launches the new look station idents during the…

Bank of Ireland has announced a sponsorship deal with Irish professional golfer Shane Lowry which will run until the end of 2016. Under the agreement, he will represent Bank of Ireland both as a brand ambassador in Ireland and as he competes across the world in the years ahead. He will sport its branding on the left chest of his golf apparel in addition to hosting a number of corporate events for the bank each year. The announcement was made at a press conference for the Irish Open in Fota Island Golf Club, Ci Cork where the former champion of the tournament is competing over the coming week. Winner of…

Irish golfer Graeme McDowell is out in front in a 15-week social media campaign involving 12 golfers striving to raise $125,000 for their chosen charity. Called RBC’s Golf for Kids programme (#RBCGolf4Kids), the campaign is driven by one of McDowell’s sponsors – Royal Bank of Canada. McDowell’s chosen chairty is the Children’s Medical & Research Foundation, the fund-raising arm of Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre. He, along with 11 other golfers, has been raising awareness of the programme through the use of personalised hashtags on Twitter and Instagram. The golfers whose tag has been used the most over the course of the campaign will…

Owner of brands including Cadbury Mondelez Ireland has extended its sponsorship of Paralympics Ireland three years until March 2017, taking it beyond the next Paralympic Games in 2016.

At this year’s Youbloom@Dublin, the annual international music festival and conference launched to help new talent develop and prosper, ‘Busking Unbarred’ will take to the streets of Dublin’s Dame District. Hosted by Tullamore Dew Irish Whiskey, the outdoor busking event will celebrate the spirit of buskers and the contribution they make to towns and cities. With live music firmly embedded in its Irish roots, Tullamore Dew has been working with The Busking Project, an advocacy movement championing the rights of street performers around the globe, to support and help grow appreciation for busking artists. The Busking Unbarred event will be taking place on Saturday, 14 June between 4.30pm and 7.30pm on the Tullamore Dew…

HMV has entered the festival sponsorship domain, with the announcement that it is to be a main sponsor for Indiependence and Light Colour Sound this summer. The Indiependence Music & Arts Festival takes place over the August Bank Holiday Weekend (1 to 3 August) in Mitchelstown, Co Cork and features the likes of Damien Dempsey and We Cut Corners. HMV will sponsor the second stage at the festival, which has a 1,200 capacity tent and the main stage at Light Colour Sound, which is a new music festival being held at Shankhill Castle, Paulstown, Co Kilkenny on 4 and 5 July. With a pop-up shop on site at both festivals,…

TV3 has revealed its programming plans and strategy into 2015 at an ‘Upfronts’ launch in Dublin. According to the station, for the first time programming spend on originated content exceeds its spend on acquisitions. Director of content Jeff Ford announced a 2015 schedule built across six genres, including soap – TV3 will launch its first originated soap drama with the working title ‘Red Rock’. Acquisitions from 2015 exclusive to the station are The X-Factor and Britain’s Got Talent, while it has secured Downton Abbey for life of series. “2015 is TV3’s most ambitious schedule ever. Since 2007, TV3 has committed to developing a schedule based predominantly on home-produced programming,” said…

The 2014 Eircom Junior Spiders winners were announced at a ceremony at Google HQ in Dublin today. Hosted by RTÉ’s Aidan Power, the awards recognise and reward primary and post primary students for the innovative ways they use the internet, especially around website development, school blogs and design. At primary level, the Mega Spiders have three categories – Best Project, Best School Blog and Best School Website. For post primary students the awards are split across two categories. The Giga Spiders rewards students from first to third year and the Tera Spiders are open to students from fourth to sixth year. The Giga and Tera Spiders reward students under the…

Ireland is in the top three ‘dream destinations’ for Americans, according to a new survey released this week by TripAdvisor. The bi-annual TripBarometer study, conducted by the travel review website, included more than 10,000 US respondents and looked at worldwide travel patterns, as well as the planning and booking habits of travelers at different life stages. When asked about their dream destinations to visit, the top three for American travelers were Italy, Australia, and Ireland. “The results of this TripAdvisor survey are good news indeed and confirm our own research that Ireland is high on the wish list for Americans as a dream destination,” said Niall Gibbons, CEO of Tourism…

A total of 10,500 newly digitised items have been released by the National Library of Ireland (NLI). Dramatic advances in information technology means the NLI is driving forward a programme of metadata creation, digitisation, digital preservation and online access to Ireland’s cultural heritage, according to Sara Smyth, NLI digitisation programme manager. Smyth highlighted the importance of having an effective national programme of digitisation and preservation to ensure public access to culturally important collections. “Libraries have always collected, managed and provided access to all forms of information,” she said. “Since 2010, we have overhauled our digitisation workflows and put in place key technical infrastructures. We achieved this with limited full time…