Marketing

Ryanair has announced its continued sponsorship of the final day of the Leopardstown Christmas Festival, which will feature three Ryanair races, including the highlight Grade 1 ‘Ryanair Hurdle’. One of the highlights in the racing year, the Monday, 29 December meeting will also feature The Ryanair European Breeders Fund Novice Handicap Hurdle and The Ryanair Flat Race and thousands of racing fans are expected to attend once more.
 
 To celebrate, Ryanair and Leopardstown are offering a special two for one offer on race day tickets (for 29 December), available on the Ryanair.com website. “Ryanair is pleased to once again sponsor the final day of the Leopardstown Christmas Festival, one of the…

Google Play gift cards are now available to purchase in Ireland. They will be available at Tesco, An Post, Argos, Musgraves, Powercity, Homebase, and Xtravision. Cards will be available in-store only, not for online purchase. Further retailers will be added in the coming weeks. These retailers will offer €15, €25 and €50 euro gift cards that can be used to purchase digital content from Google Play , such as apps, games, movies, books and music. People can also use these gift cards to purchase in-app merchandise. People will not be able to purchase app subscriptions or hardware.
 
Google said is will continue adding functionality to the gift card experience over time. They will…

An Oxo advert featuring the late Lynda Bellingham is to be screened on Christmas Day after her fans called for its return as a tribute to the actress. According to Oxo, hundreds of thousands of people had been in touch with the brand asking for the 1984 My Christmas ad to be shown again in memory of her life and career. A Facebook page called ‘Bring back the Oxo Christmas advert in memory of Lynda Bellingham’ was set up. The 66-year-old was known for her role as the Oxo mum from 1983 to 1999. She died of cancer last month. “The My Christmas Oxo advert from 1984, starring much-loved actress…

George Clooney is returning to screens in the latest Nespresso advertising campaign, which will debut online on 30 October. The new footage illustrates how Clooney has more than met his match in French actor Jean Dujardin as he is outwitted in his quest for a Nespresso coffee. “I have been associated with Nespresso for many years and it’s fantastic that the ad campaigns continue to have such a positive reception,” said Clooney. “I was delighted to have the opportunity to work with Jean on this spot, even if he does get the better of me.”
 
In the grounds of a beautiful villa on Lake Como in Italy, viewers see Clooney go to…

The Dublin Docklands Development Authority has welcomed the recent approval by An Bord Pleanala of the North Lotts and Grand Canal Dock Planning Scheme (the SDZ), which recognises the Docklands as an art space with a variety of tourism attractions. “The ability to attract tourists to previously unvisited sites requires strong drivers by way of high-profile events and attractions. To date, events such as Dublin Fringe, Docklands Maritime Festivals and Tall Ships have proven to be very successful in drawing large numbers of visitors. However, the Docklands needs to complement its growing visitor numbers with other types of attractions,” according to an extract from the SDZ. “The U2 studios at…

Sony Mobile kicks off the 2014/2015 rugby season as it announces its partnership with the IRFU (Irish Rugby Football Union) as technology sponsor. The sponsorship is a three-year deal and will include the Six Nations and Rugby World Cups.The first game of the season takes place on 8 November as Ireland will meet with South Africa.“Sony is a premium technology brand and their product design and performance is a great match for Irish Rugby,” said IRFU president Louis Magee.“We are delighted to announce Sony Mobile as our technology sponsor and look forward to a productive partnership over the coming years.”Sales and marketing marketing manager at Sony Mobile Ireland Russell Keating added:…

Doughnut brand Krispy Kreme UK has created a giant box of 2,400 doughnuts to launch its new service for big occasions. Called the ‘Double Hundred Dozen’, the box is more than three and a half metres long and just under a metre tall and was boxed up by staff at the Enfield Hotlight store in London today, 16 September It has been created to mark Krispy Kreme UK’s ‘Occasions’ offering allowing customers to place big orders for an event, corporate do or wedding treat. The door-to-door delivery offers doughnut towers, corporate gifts and the opportunity to personalise the doughnuts to suit the event. Krispy Kreme is giving away the Double…

Thousands of new product launches fail in their first year, costing businesses millions of pounds, yet manufacturers can reverse these outcomes by changing their approach to innovation, according to a European study launched by Nielsen, which provides information and insights into what consumers watch and buy. The Nielsen Breakthrough Innovation Report – based on an analysis of 12,000 FMCG product launches across western Europe since 2011 – shows that two-thirds of new products never even achieve a mere 10,000 unit sales, and three in four fail to retain a retailer listing beyond their first year. But marketers can predictably and consistently overturn historical high failure rates to achieve 85pc success,…

Continental Tyres in sponsorship deal with FAI to support women’s footballSue Ronan, Republic of Ireland Women’s National team manager and Martin O’Neill, Republic of Ireland International team manager, (l to r) back row John Delaney, chief executive FAI, Guy Frobisher, Continental Tyres marketing director for region north Continental Tyres is to become a partner of women’s football in Ireland further a deal secured with and the Football Association of Ireland (FAI). Continental has been named as the title sponsor of the Women’s National League which will be rebranded as the Continental Tyres Women’s National League, kicking off on 24 August. The company will also lend its name to the Continental…

Subway has launched its first Republic of Ireland only marketing campaign, investing €1m to alert Irish consumers to the return of the ‘Sub of the Day’ offer – seven subs, one for each day of the week, for €2.99 each. The campaign encompasses TV, radio, print and digital advertising as well as on street activations and a PR campaign. It has been created in response to consumer demand requiring a bespoke offer for Irish customers. The advertising creative was developed by McCann London with Mediacom handling the media buying. Pembroke Communications is handling the public relations element of the marketing campaign and will soon roll out an on street carnival…