Marketing

Photo Credit: nytimes.com Global Adspend Increases by 8.8% YoY in Q1 2011 Global adspend rose by 8.8pc year-on-year in the first quarter of 2011, with advertisers increasing expenditure on television and in the booming Asian and Latin American markets, according to Nielsen. The latest Nielsen Global AdView Pulse report reveals that global advertising was worth US$118bn in Q1 2011, based on published rate cards. Television Advertising Dominates Traditional Media Television advertising was up by 11.9pc year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5pc to 65.3pc in both developed and many emerging economies. “With US$6.50 of every ten dollars being spent on television, it’s…

The first Uniqlo store opened in Japan in 1984, and it has since emerged as an international clothing brand with more ambitious plans for the future, writes Sorcha Corcoran. The emergence of international clothing brand name Uniqlo was the result of a typo when Japanese company Fast Retailing (FR) was launching the brand in China around 2000. Standing for Unique Clothing Warehouse, it was meant to be Uni-clo, but when the management team saw the misspelling they liked it and decided to go with the change, according to Daisuke Hase, PR manager, global marketing and communication department, FR. The first Uniqlo store, opened in 1984 in Japan, was previously a…

The vast majority of CEOs believe that marketers lack business credibility, are not the business growth generators they should be and are not focused enough on effectiveness, according to a report from Fournaise Marketing Group. In compiling its report, the company interviewed more than 600 large corporation and SMB CEOs and decision makers in Europe, the US, Asia and Australia. Some 73pc of the CEOs believe marketers lack business credibility and are unable to demonstrate how their cross-channel marketing strategies and campaigns help to increase their organisations’ top line in terms of more customer demand, sales, prospects, conversions and market share. Seventy-seven percent of respondents said marketers talk about brand…

Two-thirds (66pc) of UK consumers rarely pay attention to ads on social networking sites and over half (56pc) say they don’t like to buy products that they have seen advertised on such sites, according to research from Mintel. The Mintel report The Social Network and Social Media Market in the UK – May 2011 also finds that number of consumers agreeing that they rarely pay attention to ads on social networking sites increases to 70pc of users aged 25 to 34. And just 11pc of consumers say they actively pay attention to advertising on social networks whilst almost a third (31pc) listen instead to recommendations for products and services from their online social network. “Our research does not suggest that advertising on social…

Top UK retailers are failing to get the most out of email marketing by neglecting advanced techniques like social media bookmarking links, personalization and post-sales marketing, according to a new study from dotMailer. The company’s annual email marketing benchmark study, Hitting the Mark, has named Boots and Asos as the top performers, while large brands like Sainsburys and Play.com are among those at the bottom of the table. Following the addition of social media and mobile categories last year, the 2011 report includes a closer look at how the retailers use data on existing customers to tailor email campaigns. According to dotMailer, these “new criteria have shaken up the league table, suggesting that…

CBS Outdoor UK and international retail developer Westfield have announced a deal which they say creates Britain’s biggest digital retail outdoor partnership. The ten-year, multi-million pound partnership involves 100 digital LCD screens being installed alongside four large-format, iconic digital screens in the shopping centre. With this contract CBS Outdoor UK extends its existing relationship with Westfield at Westfield London and now manages the digital advertising at Europe’s two largest shopping malls. CBS Outdoor UK now has over 1,700 digital panels targeting audiences via retail hot spots at Tube stations throughout the West End and City, as well as at Westfield’s two premier destinations. The new partnership builds on a global…

Starbucks customers in the UK and Ireland will be able to pay for their purchases by contactless payment from next spring, the coffee company has announced. Contactless payment will be enabled through Barclaycard, in partnership with Visa Europe. From early next year, customers in selected stores will have the option of paying for their coffees by holding their contactless credit or debit card over a payment terminal. Starbucks said that following last week’s launch of the UK’s first contactless mobile payment service by Barclaycard and Orange, customers will also be able to pay using their mobile phone. Subject to a successful initial pilot of contactless in Starbucks shops, the technology…

Google’s executive chairman and former CEO Eric Schmidt is to receive The Media Person of the Year Award at next month’s Cannes Lions International Festival of Creativity, it has been revealed today. Each year, the festival presents the award to a prominent personality who is seen as an influential figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the creative communications industry. Previous recipients include Mark Zuckerberg, founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tony O’Reilly, CEO of Independent News & Media; Tsuneo Watanabe, chairman and editor-in-chief of The Yomiuri Shimbun Holdings; Sumner Redstone, chairman and CEO…

Irish adults spent €2.96bn on online purchases in 2010, up 39pc over the previous year, according to research published today by Visa Europe.

Tourism Ireland has launched major marketing drives in Britain and the United States to capitalise on the visits to Ireland this month by Queen Elizabeth II and President Obama. The organisation estimates that the visits will generate up to €150m in positive publicity worldwide. It said its promotional programme and publicity drive are being stepped up considerably, before, during and after the visits. Film footage has been commissioned of the various locations on the itineraries, which is being distributed to media in Britain and all over the US.  This covers the sites being visited, landscape and scenery, culture and heritage, as well as themes like Irish food, equestrian Ireland, genealogy,…