Dublin and Shannon Airports Win Global Marketing Awards at World Routes 2014
Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago.
The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size.
Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro.
Singapore’s Changi Airport Group was the winner in the over 50 million passenger category, while Brussels Airport won the 4 million to 20 million passenger category, as well as the overall 2014 Routes Award. Tourism Australia was honoured in the Destination Marketing category.
“We’re delighted to have been named the best airport in the world for aviation marketing for airports handling 20-50 million passengers per year,” said Dublin Airport managing director, Vincent Harrison. “The Routes Awards are decided by our airline customers, and we’re thrilled to have received such a glowing endorsement from them.”
Harrison said the award was “recognition of Dublin Airport’s marketing team’s professionalism and ingenuity to help deliver 7pc passenger growth this year, with growth from all airline types and all market sectors.”
The 2014 awards were announced last night at the three-day World Routes conference in Chicago, which is being attended by 3,000 delegates, representing 300 airlines, 800 airports and 200 tourism authorities.
Dublin Airport has more than 40 high level meetings scheduled at the conference, which it described as “effectively a speed dating event for airlines and airports from all over the world”.
“We’re here to talk to both new and existing customers about growing their business at Dublin Airport with new routes and additional frequency on existing services,” Harrison said.
Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes Awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
The shortlist for the awards is compiled from votes cast by marketing and network development representatives from airlines worldwide. The winner is decided by a judging panel of senior airline figures.