iPhone Named Most Social Brand – Again
Apple’s iPhone has notched up its third consecutive year as the most social brand on the Vitrue 100 list.
Apple’s iPhone Tops the Vitrue 100 List as the Most Social Brand
The list is compiled by analyzing online conversations on a daily basis across social networks blogs, micro-blogs, photo and video sharing sites using the Vitrue Social Media Index (SMI).
Increase in Social Buzz for Consumer Electronics and Fashion Retail
According to Vitrue, there was an increase in the social buzz around consumer electronics goods in 2010 with 30pc of the brands that made this year’s list coming from that category. The next most popular category was fashion and retail with 20pc of the brands coming from this group.
Rise of Retailers Utilizing Social Media for Deals
Vitrue said 2010 was the year of the deal, with an increase in retailers using social media to share deals from foursquare check-in incentives, daily deals like LivingSocial, Scoutmob, and Groupon, Twitter’s Earlybird, Facebook couponing and the new Facebook Deals with Places.
The Gap’s Social Buzz Moments and Other Noteworthy Brands
The Gap appears on the Vitrue 100 at number 91, with three social buzz moments in 2010: the first national retailer to utilize a Groupon in August, The Gap logo change in October, and using Facebook Places to distribute a nationwide check-in deal.
AT&T and Visa’s Impressive Gains
The brands with the biggest gains of the year AT&T and Visa, which each jumped 45 spots from last year. Vitrue quotes Ad Age as reporting that AT&T last summer started addressing customer service mentions of the brand on social sites by growing a team of five people to 19 dedicated to managing their social networks (Twitter, Facebook, and YouTube).
Visa, meanwhile, was a title sponsor of the 2010 FIFA World Cup. Vitrue noted that the global nature of the event made social an efficient and effective medium for awareness building. The company placed significant resources into social, mainly Facebook and YouTube. Visa developed numerous Facebook and YouTube campaigns — like ‘Go Fans’ and ‘Visa Match Planner’ — that generated tremendous buzz worldwide around the world’s biggest sporting event. And it made all its promotions and social efforts available in multiple languages.
The Vitrue 100: Top Social Brands of 2010
1. iPhone
2. Blackberry
3. Disney
4. Android
5. iPad
6. Sony
7. Apple
8. MTV
9. Coca-Cola
10. Samsung
11. Ford
12. Mercedes
13. BMW
14. Starbucks
15. iPod
16. ABC
17. Xbox
18. NBA
19. CNN
20. Honda
21. Dell
22. Amazon
23. Hewlett-Packard
24. Nike
25. Nokia
26. Playstation
27. Ferrari
28. Wii
29. eBay
30. Nissan
31. Microsoft
32. AT&T
33. iTunes
34. Adidas
35. Audi
36. NFL
37. Nintendo
38. Red Bull
39. Best Buy
40. Toyota
41. Gucci
42. Visa
43. Victoria’s Secret
44. Disneyland
45. Suzuki
46. LG
47. Fox News
48. Zara
49. Volkswagen
50. Turner
51. Converse
52. Dodge
53. CBS
54. General Motors
55. ESPN
56. Panasonic
57. Porsche
58. NBC
59. Chevrolet
60. Target
61. Jeep
62. Kia
63. Intel
64. Subway
65. NHL
66. McDonald’s
67. Pandora
68. Major League Baseball
69. Sprint
70. Puma
71. Harley Davidson
72. Pixar
73. NASCAR
74. REI
75. Walmart
76. Mac
77. Discovery Channel
78. H&M
79. Philips
80. Pepsi
81. Prada
82. T-Mobile
83. Skittles
84. Burberry
85. Verizon
86. Louis Vuitton
87. Motorola
88. Krystal
89. IKEA
90. IBM
91. The Gap
92. Sears
93. Armani
94. Cisco
95. Zappos
96. American Express
97. Hurley
98. Oracle
99. Netflix
100. TBS