AAI reveals new logo
The Association of Advertisers in Ireland (AAI) has today launched its new logo design, which will feature on all new print from the organisation, as well as being a major feature of the AAI website, currently being redesigned.
The new AAI colour scheme has changed from blue and yellow to green and black. In addition, the new design is presented in a horizontal linear style, whereas the previous style was perpendicular in layout. The type font has also been changed.
“This year marks the 60th anniversary of the founding of the AAI,” said Fiona Curtin, president of the AAI, at the launch of the new design. “A lot has happened in that 60 years since 1951, and there have been major changes in advertising and communications channels and technology. We felt it was appropriate to use this 60th year therefore as an occasion to redefine AAI as we move into a new phase of our life”.
“The choice of colours was to identify our Ireland identity more distinctly, hence the use of green ,” said Ed McDonald, chief executive of the AAI. “From a wide range of discussions with people, it was interesting that when we mentioned Ireland and asked for an identification, the most automatic one was “Green!” That led us into this logo review and the new design, which is both simple and quite definite”.
The AAI logo was designed by Edwin Bowe of Mountmedia.