Sky Unveils €1.2m ‘Summer of Sport’ Campaign with Bernard Brogan
Sky is launching its “Summer of Sport” campaign in Dublin today with GAA star Bernard Brogan. The campaign, valued at €1.2 million, will run on TV, print, outdoor, and online from May to July. The campaign features boxer Katie Taylor, Kilkenny hurling star Henry Shefflin, Dublin GAA star Bernard Brogan, Paralympian hand cyclist Mark Rohan, and Republic of Ireland goalkeeper Shay Given. Filmed as they were training, the TV ad captures the energy and effort these athletes and players have put into preparing for the summer tournaments. This year sees one of the most exciting summers for sporting events with the Euro 2012 Championships, the Olympic Games, and the Irish…
Read MoreEtihad Skyline Tour to Open at Croke Park Stadium
Croke Park Stadium has announced that the Etihad Skyline tour on the roof of the historic ground will open to the public on Friday, 1 June. Sponsored by Etihad Airways, the roof-top tour of Croke Park boasts spectacular panoramic views of Dublin city and its surroundings from 44 metres or 17 storeys above the ground. With an investment of over €1m and the creation of 10 jobs, the opening of the Etihad Skyline at Croke Park is expected to bring even more visitors to what is already Dublin’s most visited attraction. Some 100 tonnes of painted galvanized steel have gone into creating a 0.6-kilometre walkway, which was fabricated in Portlaoise…
Read MoreScratch gets students into computer programming
An interactive tutorial for improving Spanish has won the senior animation category in the national Scratch competition, which gives primary and secondary school students the chance to learn how to use computer programming. 2nd year students Eleana Skelly and Kate Campbell from Alexandra College Dublin were declared winners for their project ‘Learn Spanish’. Returning winner Abdullah Mohammed from Carrigaline Community School Cork was declared winner of the Scratch Competition National Finals Senior Games Category. His 2012 winning entry is a multi level maths tutorial game. This annual competition is run by Lero (the Irish Software Engineering Research Centre), sponsored by the Irish Computer Societyand hosted in IT Tallaght. The finals…
Read MoreEason to launch branded e-reader
Irish bookseller Eason is soon to launch an own-branded e-reader, a spokesman for the company has revealed. This comes the wake of Monday’s announcement that Waterstones with link with Amazon to sell Kindle e-readers and create wi-fi areas in-store where customers can download e-books. Eason had already stated it would create dedicated wi-fi areas where customers could download e-books from the Eason website as part of a €20m plan to modernise the chain. However, this is the first time the company has stated it will launch its own branded hardware. The move will be similar to that implemented by US bookseller Barnes & Noble, which has its own branded e-reader,…
Read MoreRTÉ Launches Digital Division
RTÉ has today announced the launch of a new division that will have responsibility for leading the broadcaster’s overall digital strategy. A central part of this strategy, according to RTÉ, is to ensure that its content is available wherever and whenever the audience requires. RTÉ said the new division, RTÉ Digital, will pull together the collective digital expertise of the organization to bring high-quality content and services to Irish and international audiences across a range of platforms, devices, and markets. Also, it will continue to manage and develop broadcaster’s digital platforms and services such as RTÉ.ie , RTÉ Player and RTÉ News Now . “The new digital division will bring RTÉ’s content to new audiences in…
Read MoreCompanies failing to track and respond to social media
Most global businesses do not have an effective social media strategy in place, which is both a threat and a significant lost opportunity, according to new research from Satmetrix. The survey reveals that 39pc of businesses have no social media tracking in place at all. This breaks down to 51pc of B2B and 22pc of B2C companies with no tracking. Fifty-five percent of companies ignore customers who provide feedback via social media, by having no process in place to respond. This increases to 69pc for B2B companies, compared to 42pc for B2C. Sixty-seven percent of companies do not measure or quantify social media – increasing to 75pc for B2B companies.…
Read MorePinterest raises $100m in funding
Social network site Pinterest has received a US$100m investment in a round led by Japan’s biggest e-commerce site Rakuten. According to the Wall Street Journal, the funding values Pinterest at US$1.5bn. The round includes follow-on investment from existing investors Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, as well as a number of angel investors. Now the 16th most visited site in the US, Pinterest functions like an online mood board, allowing users to ‘pin’ photos and images, and follow others’ collections. In a statement Rakuten said the funding will allow Pinterest to continue improving its service and expanding its community globally. “While some may see e-commerce as a straightforward vending…
Read MoreKids from Dublin 15 get coding at ITB
Institute of Technology Blanchardstown (ITB) has welcomed 60 students aged 10 to 16 into the college to take part in an initiative created by teen programmer James Whelton. With the support and encouragement of entrepreneur Bill Liao, the first CoderDojo opened in Cork and has now come to ITB. In its third week, students come each Saturday for two and a half hours to learn how code, develop websites, apps, programmes, games and much more all with a bit of fun and imagination thrown in. There are three more weeks to run at the ITB CoderDojo but another Dojo will be starting soon. In addition to learning to code, members…
Read MoreNirvana achieves export success through e-commerce
Carlow-based e-commerce company Nirvana Wholesale is doing well from an export perspective with 85pc of its customers being independent retailers in the UK. Starting from humble beginnings selling jewellery at Kilkenny market in 2003, founders Bob and Malene Devitt started selling wholesale from their website in 2008. The business moved online just before the recession hit, but right from the beginning was targeting overseas business through online advertising. Nirvana Wholesale sells wholesale fashion jewellery online to retailers in the UK and Ireland from its warehouse outside Carlow. “We sell to jewellery shops, gift shops, hair dressing salons, online sellers and party planners. All orders are processed and shipped from our newly built…
Read More28pc of Irish businesses looking at desktop virtualisation
Some 28pc of Irish businesses are in the process of deploying or planning desktop virtualisation projects, according to a new survey. Commissioned by DataSolutions, the survey of 546 companies reveals that of those interested in desktop virtualisation, 16pc were looking at an immediate project, with a further 46pc saying they had a project planned for 2012. One of the big drivers of desktop virtualisation for these Irish businesses continues to be cost, including the associated reduced total cost of ownership and the reduction in Windows 7 migration costs. Data Solutions said these findings are similar to the results of a similar survey in 2010. This year, however, mobility and the…
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