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Technology
Google shares the love with Super Bowl Ad
08.02.2010
Google has done the unthinkable and has chosen the offline medium of the Super Bowl at the weekend to play an ad called ‘Parisian Love.’ Why? Because we wanna, says Eric Schmidt.
In fact the 52-second video which portrays a love story through the medium of Google searches, translations and maps is the latest in a series of bizarre marketing moves by the company, which include digital Chrome ads on the London Underground.
The video has been on YouTube for about three months now but according to CEO Schmidt the decision to play it at the hotly sought after Super Bowl spot was almost whimsical.
“We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact,” he said on the official Google blog over the weekend.
“But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience.
“If you like it too, we hope you'll watch the others. Enjoy,” he said.
Article courtesy of siliconrepublic.com
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