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Customers are the big picture in Aviva campaign

Aviva has launched its first global brand campaign today – ‘You are the big picture’ which is designed to demonstrate the company’s commitment to putting customers at the centre of its business. As part of the campaign, landmark buildings in six cities around the world – London, Paris, Warsaw, Singapore, Delhi and Mumbai – are…

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Irish consumer sentiment hits three-year high

Irish consumer sentiment hit a three-year high during June, a closely watched indicator has shown. The KBC Ireland/ESRI Consumer Sentiment Index rose to 67.9 this month, which is its highest level since October 2007. This compares to a figure of 65.3 in May and to the index’s all-time low of 39.6 in July 2008. According…

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‘Three strikes’ rule not decided – Vodafone

Vodafone has said that while it is in discussions with music rights holders it is still too early to confirm that it will implement the ‘three strikes and you’re out’ rule as applied by Eircom against illegal file-sharers. Vodafone, which took over the running of BT’s unbundled local loop (LLU) DSL network in Ireland last…

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Innovation will be central to boosting growth – OECD

Knowledge is the main driver of today’s global economy and countries need to harness innovation and entrepreneurship to boost growth and employment, the OECD has said. The Paris-based organisation said in its Innovation Strategy that innovation will be key to a sustainable rise in living standards in OECD countries. According to the strategy, governments have…

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Dire predictions for Irish economy

Two recent analyses of Ireland’s economic situation have made for sobering reading. Writing in the Irish Times on Saturday under the headline ‘Burden of Irish debt could yet eclipse that of Greece’, UCD economist Morgan Kelly said that unless the Government abandoned the bank bailout the country faces bankruptcy. Kelly, who correctly predicted the bust…

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YouTube ad yields Irish nightclub 867,000 hits

The first business in Ireland to make use of the pre-roll format of advertising on YouTube has achieved more than 867,000 page impressions – smashing the previous record held by Libertas during the Lisbon Treaty Referendum campaign. Pre-rolls are 20 second commercials that run before the viewer sees their selected video. The format has performed…

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Schools to close as teachers vote for industrial action

Both primary and secondary schools across Ireland will close on 24 November after teachers from the three main teachers’ unions voted in favour of industrial action in protest over potential public-sector pay cuts in the upcoming December Budget. The result was announced by the ASTI, INTO, and TUI trade unions shortly before lunchtime today. The…

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Twitter about to hit 5 billion tweets

According to tweet-counting website Gigatweet, Twitter is about to hit its five billionth tweet. At the time of writing the number of tweets stood at 4.9 billion and hurtling rapidly towards the magic milestone. Twitter is a free social-networking tool that allows users to ‘micro blog’ or ‘tweet’ in less than 140 characters. According to…

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Irish food and drink brands join forces

Over 30 of Ireland’s top food and drink brands – including Tayto, Ballygowan, Avonmore, Cadbury, Barry’s Tea and Batchelors – have come together to form Love Irish Food, an independent body that will promote Irish-manufactured food and drink products. Economist Jim Power has been named chair of the organisation. According to the organisation, consumers are…

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Irish search engine enters GEC cluster

Murgurdy, an Irish search engine start-up, is the first company to enter the Guinness Enterprise Centre’s (GEC) Microsoft BizSpark cluster, and has plans to create 20 new jobs by the end of next year. This move into the world’s first dedicated BizSpark cluster is expected to accelerate the global launch of the Murgurdy search engine…

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