Business And Leadership, Ireland's Business News Service
Dublin: 03.09.2010 11:04 AM
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Great Irish Brands

The second volume of Great Irish Brands magazine supplement, commissioned by the Irish Independent in November 2008.

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Introduction from Editor

Sorcha Corcoran recounts what each of these brands means to us as Irish people and how they make us feel when we choose them.
photo of Introduction from Editor

In this, our second volume of Great Irish Brands, turning each page evokes an immediate association or memory - that great holiday in Spain in 1998, coffee with friends on Grafton Street, or the haircut that gave you a confidence boost.

The common thread throughout is the relationship Irish people have with these well-known names. It's not just about the products or services themselves - it's a question of how we feel about them and how they make us feel when we choose them.

Some brands make us feel comforted and relaxed, others make us feel refreshed, while still more keep us informed and entertained. In our increasingly busy and stressful lives, these reliable icons stay with us like old friends - we know exactly where we stand with them.

What's so impressive about the current list is the fact that most have long histories, and have managed to hold onto what's best about their past, while still embracing the future.

Indeed, many of these brands are true pioneers - the first to embark on new innovations in their industries.

They maintain their relevance to Irish consumers and in many cases internationally by being highly attentive to customer tastes and desires and continually adapting their offering to meet them as closely as possible. Think of recyclable bottles, pack sizes to suit lunch boxes, fruit-flavoured mineral water and an umbrella to shelter you with your shopping.

This year's group of Great Irish Brands are top quality, timeless and totally trustworthy.

Sorcha Corcoran
Editor

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