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National Leprechaun Museum gets more proactive online

National Leprechaun Museum gets more proactive online

National Leprechaun Museum gets more proactive online

Opened in 2010 on Jervis St in Dublin, The National Leprechaun Museum has started an online retail system on its website selling merchandise and vouchers.

Director Tom O’Rahilly says experimentation has always been part of its approach both on- and offline to assess the nature of its engagement with the public.

The National Leprechaun Museum is on twitter, facebook and flickr and uses its website for ticketing. It has 8,000 unique visitors a month to the site, 7,500 Facebook fans and 60,000 scanned images drawn by visitors on flikr.

“People are asked to draw a picture to represent their experience on their way out and around 90pc agree to do it. Then we have a competition on facebook to vote for everyone’s favourite. Facebook is the biggest driver of traffic to our website. Recently a girl from New Zealand got chatting on the page about Irish folklore and how it drives societal issues.”

Mining through online activity, O’Rahilly says the museum recently noticed a significant trend. “Last summer 2pc of traffic to our website came from mobile. This rose to 6pc in December and to 18.5pc in February.

“This means we have to think about how we present our site, because you’re dealing with smaller space screens. Also the Siri app on the iPhone 4 is being used more now to give people suggestions of what to do in Dublin, so we need to tap into this.”