Competing for growth - How business is growing beyond boundaries

Overview

The new economy is more competitive than the old. Greater variation in market performance, sharper market volatility, ceaseless pressure on margins and demanding stakeholders have made for an increasingly interconnected global economy

In our first Competing for growth report, we interviewed some 1,400 companies from around the world to see how they were responding. Our study showed that successful players – the top quartile in both revenue and EBITDA growth – have focused on executing four drivers of competitive success:

• Customer reach – to optimise their potential market

• Operational agility – to maximise their effective response

• Cost competitiveness – to optimise their profitability

• Stakeholder confidence – to secure both talent and support for achieving their goals

This report seeks to test and build on these findings, by exploring how the drivers of competitive success are being applied to the three fundamental sources of organic growth: entering new markets, creating new products or services and developing the new skills required to deliver enhanced, or cheaper, offerings.

By digging deeper into what successful companies are doing, we can draw insight and offer guidance on how they are achieving their success.