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Demystifying Innovation: Take Down the Barriers to New Growth

Posted. 01.07.2011

Overview

For CEOs today, innovation to fuel growth is not merely a consideration, it's an expectation. Now is the time to understand your organisation's capacity to innovate.

Whether you're in Minneapolis or Mumbai, it's clear the internet is changing the way we live our lives and conduct business.

Happily, most of these changes deliver more choices with better pricing for consumers, and far greater access to new markets for businesses. Yet we know change is also disruptive.

The accelerating pace of change is a major reason why CEOs polled for PwC's 14th Annual Global CEO Survey believe innovation is now as important to growing their businesses as expanding in existing markets.

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PwC Annual CEO Survey

PwC Annual CEO Survey