Growth Reimagined: Prospects in Emerging Markets Drive CEO Confidence

Overview

In 2011, CEOs face a global business environment still recovering from the worst economic crisis in 75 years.

It's true that the depths of the crisis are behind us and stability has returned to most of the world. But most major economies are still grappling with the aftermath of the recession and sustainable economic growth is far from certain.

In the 14th Annual Global CEO Survey, we set out to uncover how CEOs are approaching growth in the post-crisis business environment. We surveyed 1,201 business leaders in 69 countries around the globe, in the last quarter of 2010, and conducted further in-depth interviews with 31 CEOs.

We found a surprising renewal of optimism: Chief executives were nearly as confident of growth this coming year as in the boom years before the crisis. And what was really interesting was where they saw growth coming from, and how they were going to achieve it. We identified three strategic focal points among the CEOs' responses.

This document highlights key findings in the 2011 CEO Survey. Please go to CEO Servey to read the full report, the in-depth story (which summarises CEO views in the words of those we spoke to and which graphically illustrates our detailed findings) and explore other online tools.