Marketing

ICAD Awards 2010 winners named

16.04.2010
The winners of the annual Institute of Creative Advertising and Design (ICAD) Awards were announced last night at a ceremony attended by 300 people in the Liberty Hall Theatre in Dublin.

A total of 55 awards, or ‘bells’ – three gold, 11 silver and 41 bronze - were presented across the six main categories of radio, TV, print, digital, integrated and an overall design. In all, 93 creative pieces had been shortlisted out of 500 entries.

Bloom took one of the gold awards for its Irish Tatler Cover Girl creative in the ambient media category. The other two top awards went to Atelier David Smith for Firestation Artists Studio’s Workshops and Master Classes Ten Year Retrospective and the ‘Glen Park Project’ poster, both in the design category. Aterlier David Smith also picked up two bronze awards.

Publicis QMP won eight awards, the highest number of bells overall. Cawley Nea/TBWA picked up a total of five, one silver and four bronze, while Chemistry went home with six bronze bells.

Irish International BBDO won two silver awards for its work for Guinness, one for Guinness Hurling The Rise outdoor poster and the other for the Guinness Fridge Magnet TV ad. The Bulmers Pear TV campaign won awards both for the creative by Young Euro RSCG and also for performance by Russell Curran Productions.

According to ICAD, the awards offera unique insight into the state of the advertising industry, acting as a barometer for how the industry is evolving as media changes. It said there was a slight fall in the overall number of entries, but that entries in the radio advertising category doubled, demonstrating how that medium continues to thrive in difficult industry conditions. In addition, digital and integrated campaigns had their own dedicated juries for the first time.

“With so many different advertising media now competing for the public’s attention, imaginative creativity has become even more important,” said ICAD president David Joyce. “The level of inventiveness we have seen this year has never been higher.”

A range of work, including the winning entries, will be published in the annual ICAD book and exhibited to the public later in the year in Dublin, then Cork and Belfast. All ICAD award winners since 2003 are archived on the ICAD website.

“This body of work represents the high quality of creative design produced in Ireland and so the exhibition is an important event not only for ICAD members but also to the general public. It’s an excellent opportunity for those familiar with the campaigns to appreciate the work for the art it is,” added Joyce.

Pictured: Bloom's Irish Tatler Cover Girl creative picked up one of the three gold bells awarded at the ICAD Awards 2010