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PC World/Currys owner to create 100 Irish jobs

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Technology

PC World/Currys owner to create 100 Irish jobs

26.01.2010
DSG Retail Ireland Ltd, which trades as Currys and PC World in Ireland, is creating 100 jobs as part of a development programme that will see the opening of new stores in 2010 and a roll-out of a new retailing format.

The new format, which has already been introduced in the UK and Italy, involves the Currys and PC World brands being brought together under one roof. The programme kicks off in the summer and details of new store locations will follow.

“In a very tough economic environment, we have proved our retailing mettle by trading successfully. We’ve done this by focusing on value, choice and service for customers, as well as trimming costs where possible and becoming an even leaner, more efficient operation. Introducing eye-catching campaigns like the UK Vat Campaign where we offered parity with Northern Ireland’s prices also drove customers to our stores,” said Declan Ronayne (pictured), managing director of DSG Retail Ireland Ltd.

Plans are being developed to re-fit the PC World store in Galway and the Currys and PC World stores in Limerick following the success of Currys in Galway, which has traded significantly above expectations since its refurbishment in the latter part of 2009.

 

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