Marketing

ATI launches marketing campaign to support new brand identity

02.07.2009
Accounting Technicians Ireland has launched a €200,000 advertising campaign to promote its new corporate brand identity.

The campaign will be rolled out across national print and broadcast media, as well as select online outlets, between now and September. Print media will include the Irish Independent, Evening Herald, Irish Daily Mail and Irish Examiner, while broadcast outlets will include RTE Radio 1, 2FM, 98FM, FM104 and a selection of regional stations.

The organisation will also run ads on Irishjobs.ie and Jobs.ie, as well as messenger forums like MSN Messenger and Boards.ie. Between media buying, market research, the creation of its new corporate identity and public relations support, Accounting Technicians Ireland says it is investing more than €200,000 in its new advertising campaign.

The organisation worked with a number of partners on the launch of the new campaign, including The Brand Union, Mindshare, and MKC Communications.

The objectives of the campaign are to drive awareness of the new brand name, following the unveiling of a new corporate identity, and to support enrolment for courses in the organisation’s new college in Dublin, which will be opened later this year and in its network of licensed colleges throughout the country.

“This is a landmark year for the organisation,” said Jason O’Connor, director of marketing, Accounting Technicians Ireland. “Not only have we created a new identity, but we will also be running our own courses from our own premises, for the first time in more than 25 years, since the organisation was founded.

Pictured at the launch were (l-r): Gay Sheehan, CEO, Accounting Technicians Ireland, Aidan Collins, president, Accounting Technicians Ireland, and Ian Ball, CEO, of global accountancy body, IFAC