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Dublin: 09.09.2010 19:40 PM
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Simon Anholt on Nation Brand
Simon Anholt, international expert on how countries understand, measure and manage their reputations, spoke at the Gateway Ireland 'Connecting the Dots' event in...
P&G in 10-year Olympic sponsorship

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P&G in 10-year Olympic sponsorship

28.07.2010
Procter & Gamble (P&G) has today announced a 10-year global sponsorship of the Olympic Games, which will include London 2012, Sochi 2014, Rio 2016, as well as the 2018 and 2020 Games, which still have to be designated host cities.

The consumer giant has become the official Olympic worldwide partner in the 'personal care and household products' category until 2020.

Some of the P&G brands that will leverage the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

“Procter & Gamble is a first class company, and we are absolutely delighted to announce that we will be partnering with it until 2020,” said IOC president, Jacques Rogge. “P&G’s global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience, and its financial support over the next decade will benefit the entire Olympic movement, including the athletes themselves.

"P&G is proud to support the Olympic movement for the next 10 years," said P&G global marketing and brand building officer, Marc Pritchard. "This partnership will allow us to continue building our business around the globe by offering all of our brands an opportunity to leverage the marketing power of the Olympic movement.

With the addition of P&G, The Olympic Partners (TOP) programme now has 11 partners, with eight confirmed through to 2016 and five running to 2020.

Pictured: P&G's 22 billion-dollar brands

 

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