Marketing

Irish film production company officially launched

25.02.2010
Jumper Productions, a new Irish film production company specialising in TV commercials and online content has officially launched.

The company was established Fiona Kinsella who previously produced commercials for brands including Carlsberg, AIB, Barrys Tea and Rabodirect, and from 2004 to 2006, was managing director of Moonstone International, a training and development programme for European feature film writers and directors.

According to Kinsella, she set the company up to address a gap she saw between traditional advertising production companies and the requirements of the online market.

“It is an exciting and challenging time at the moment,” she said. “It feels like everything has been thrown up in the air, and that all the pieces are landing in slightly different places. But there are some constants: advertising is still advertising, production is still production and content is still content. Commercials in some form or other will still be produced, the main difference is where, how and it what context they will be seen. And that’s where Jumper comes. “

Jumper Productions began trading late last year and has produced commercials for Currys and AIB and online content for the O2 Be the Difference website.

The company represents a broad range of directors, who between them have picked up BAFTAs, Clios, Golden Lions, Golden Bears and Emmy nominations.

Those directors include: Henry Holtzman, a former creative director of McCann Erickson in New York, who established his own production company in the US, has directed hundreds of commercials and has won Clios and Golden Lions for his work; Sophie Merry, a Dublin-based animator/director whose ‘Groovy Dancing Girl’ videos have received over 6 million views worldwide and who was signed up by French clothing company Etam for a global advertising campaign based on the videos; VoodooDog, an Emmy-nominated London-based animation studio; screenwriter Paul Fraser, who is now becoming recognised as a director and is currently in postproduction on his first feature film, My Brothers; Alan Friel, who has produced numerous commercials in Ireland and the UK for brands such as Orange, Barclays Bank and Rover; and emerging directors Luke Friel and Jamie Stone.