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Marketing
Airtricity sponsors Tubridy radio show
08.02.2010
Airtricity has been announced as the new sponsor of RTE Radio 1’s The Tubridy Show.
The 12-month deal is effective from today.
“This sponsorship increases yet again the number of sponsored programmes on RTÉ Radio,” said Tara Farrell, sponsorship manager, RTÉ Radio. “Last year saw radio sponsorship out-perform 2008 figures. Throughout the depth of recession, sponsorship remained one of the few growth areas and it looks like it will stay that way in 2010.”
“Sponsorship of The Tubridy Show on RTÉ Radio 1 is a fantastic media opportunity for Airtricity,” said Kevin Greenhorn, managing director, Airtricity. “Through this exciting sponsorship of Ryan Tubridy’s hit daily radio show, as well as our existing sponsorship of Miriam Meets… on Sunday mornings, we’ll be able to further drive Airtricity’s brand expansion.”
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