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Marketing
Metro Herald launches iPhone app
29.01.2010
Daily freesheet Metro Herald will officially launch its new iPhone app on Monday 1 February, which will enable users to read the latest edition of the paper, scroll and search content and access archived editions.
Developed by PageSuite, the app allows archives and articles to be searched by keywords, while single pages or editions can be downloaded to read offline. It is available for free download from the iTunes store for use worldwide.
“The Metro Herald App takes our newspaper successfully to the Smartphone market, increasing the channels through which our readers can enjoy our product,” said Metro Herald marketing nanager, Kieran Forde. “PageSuite has worked closely with us to meet our exact requirements, from branding and functionality to briefing and app submission.”
“The new app allows users to intuitively scroll through each edition and perfectly suits Metro Herald’s design and our urbanite target audience.
“For advertisers and sponsors, the iPhone app offers further benefits, such as links direct from the newspaper editions to their websites, driving customers and revenue streams.”
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