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Marketing
Jacob Fruitfield appoints Ogilvy & Mather for ad work
22.01.2010
Ogilvy & Mather has been appointed as agency partner to the Jacob Fruitfield Food Group with effect from January 2010.
The agency will be responsible for creating new advertising campaigns for brands such as Jacob’s Cream Crackers, Kimberly, Mikado and Coconut Creams. It will also work on Jacob Fruitfield’s other brands, including Chef and Fruitfield.
“We relish the exciting prospect of developing the truly iconic campaigns that these well loved Irish brands deserve,” said Gervaise Slowey, managing director, Ogilvy & Mather.
According to Jacob Fruitfield, the company plans to invest heavily in building its top brands in 2010, “Advertising has always played a key role in the success of our brands with many consumers fondly remembering popular slogans particularly for our biscuits,” said Loretta Dignam, marketing director, Jacob Fruitfield. “We look forward to working with Ogilvy to develop the unique heritage of our brands in a contemporary way across all marketing communications channels.”
Pictured: Classic Jacob's Fig Rolls packaging
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