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Marketing
Puma to launch mobile phone
06.10.2009
As part of its diversification strategy, Puma is to launch a mobile phone in the second quarter of 2010.
The sportswear company has signed a licence agreement with French mobile phone manufacturer Sagem Wireless.
According to Puma, the agreement is in line with its strategy to move into new categories that complement its range of sport and lifestyle footwear, apparel and accessories. In a statement, it said: “Puma’s entry into mobile leverages its innovative brand and design skill to improve user experience and connect its community.”
The phone will be sold globally in Puma’s own stores and through operators.
The company has also granted licences for the production of body-wear, socks, personal care products, eye-wear, watches and bikes.
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Leadership Magazines
Irish Director
Irish Director is the definitive magazine for leaders and senior decision makers in Ireland. Produced in association more..
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Owner Manager is the latest title from the BusinessandLeadership.com stable. It is the only magazine in Ireland to more..
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Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing more..
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Knowledge Ireland is a ground-breaking quarterly magazine from our sister brand siliconrepublic.com, unique in its more..
Irish Director is Ireland’s leading senior management magazine. Designed for business leaders and decision makers across the island, it covers topics of specific relevance to Ireland’s senior directors.
Owner Manager is the latest title from the BusinessandLeadership.com stable. It focuses specifically on the needs of the business owner, offering both strategic and practical features and information related to running your own business.
Marketing Age is the definitive ‘voice’ of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Knowledge Ireland is a ground-breaking bi-monthly magazine from our sister brand siliconrepublic.com, unique in its exploration of strategy and innovation through people and technology.
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