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|Advertising - the bellwether industry|
TV3’s sister channel 3e is involving students in the process of a major brand refresh inviting them to contribute as part of the ‘3e Accelerator Programme’.
To be launched in coming weeks, the programme aims to empower students from all over the country to submit their ideas as to how 3e should look and feel as a brand predominantly targeting 15-34 year olds.
Students will be also asked to submit ideas for a brand new station ‘ident’ via the new 3e website, www.3eTV.ie, which was launched this month.
The winning team will see their work brought to life on air when 3e launches the new look station idents during the ads of ‘I’m A Celebrity…Get Me Out of Here' and a primetime slot in the schedule this November.
They will also receive a full day workshop where they’ll be given access to the station’s facilities and expertise, while their college will benefit from a cash prize.
On top of the ‘3e Accelerator Programme’, 3e will also run a mentoring programme "for the creative minds of the future". Under the mentoring programme, students will be able to attend workshops in the TV3 Sony HD Studio and regular internships will be created.
It also plans to give new up-and-coming artists the opportunity to submit their original music to be used on station promos. It’s all part of opening up 3e as a vehicle for young creative Ireland to showcase their talent.