Rihanna to Design Collection for River Island

Rihanna to design collection for River Island

Rihanna to design collection for River Island

River Island is collaborating with pop singer Rihanna who is designing her first clothing collection for the store, due to be launched next Spring.

The artist said she’d wanted to design her own collection for some time and the fact that River Island is a British, family-run business appealed to her.

“I find London really inspiring, and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”

Ben Lewis River Island chief executive said: “Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together, we knew this was a perfect fit. Rihanna will be designing the collection, and we will be sharing our fashion experience with her to develop a range her fans will love.”

Founded and based in London 64 years ago, River Island was created and is managed by the Lewis family.

It now has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium, Middle East and the Far East and offers worldwide shipping through its website.

Rihanna was overheard at River Island asking, “When do I get MY order?” As she admired the clothes on display she commented, “If I walk into this, I’m buying all of it. It’s all different. This is perfect the way it is.”