Head of large business Leo O’Leary shares his insights
Three Ireland to sponsor The Last Word on Today FM
Pictured: Matt Cooper and Eoin MacManus
Three Ireland has announced a 12-month sponsorship deal with Today FM’s The Last Word programme, beginning in January.
Hosted by Matt Cooper, The drivetime programme has a daily reach of 158,000 listeners.
The sponsorship agreement will see Three Ireland obtain a series of branded stings and branded promos each week, as well as two on-air promotions during the year.
“The programme is an ideal fit for Three Business, as it provides us with a channel to promote our highly competitive offers to businesses of all sizes throughout Ireland,” said Eoin MacManus, business and wholesale director at Three. “Fifty-six percent of the Last Word listeners are ABC1 (JNLR) and according to TGI results, top managers have a strong affinity and preference towards The Last Word. They are in fact twice as likely to listen to the show versus the average population so it’s a perfect environment for our business targeting.
“It’s also an excellent brand building exercise as it exposes the Three brand directly to business customers and to a large national audience.”