Improve Your Business & Life

Dart of Physics campaign to target commuters for eight weeks

A series of 12 ad cards are to run on the Dart and in Dart stations over the next eight weeks with the aim of changing the public perception of physics.

This is part of the ‘Dart of Physics’ campaign jointly led by the Schools and Physics and Education at Trinity College Dublin

The Dart cards include physics statements and puzzles such as ‘Everyone on the Dart is attracted to you….. gravitationally’ or ‘Why does the metal pole on the Dart feel colder than the seat?’, driving commuters to the website ‘dartofphysics.ie’ to find out more.

The website, dartofphysics.ie, will act as a hub for this project. As the eight-week campaign is rolled out, a series of blogs will be released linked to various physics topics covered and profiling physics careers.

These blogs have been written for Dart of Physics by leading scientists and science enthusiasts around the world. The website will also expand on the physics topics mentioned in the Dart ads, and be a source for teachers to cover topics in class.

Science Foundation Ireland, Intel Ireland, the Metro Herald, IQ-Content, Language and Irish Rail have all supporting the project.

“Dart of Physics is a fantastic vehicle to bring the beauty of physics to an entire city, confronting commuters with beautiful physics, appealing to their natural curiosity to resolve the leading physics ads, and sparking a city-wide conversation about physics. It will connect the Joe on the Dart to the Josephine in the lab,” said Dr Shane Bergin, one of the professors directing the project in Trinity College.