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Dove Men+Care announces partnership with IRFU

Dove Men+Care announces partnership with IRFU

Dove Men+Care announces partnership with IRFU

Unilever has announced that its Dove Men+Care brand has partnered with the Irish Rugby Football Union (IRFU).

Dove Men+Care is already a premium partner to the ERC for the Heineken Cup and the Amlin Challenge Cup tournaments, a partner to the Welsh Rugby Union and the naming rights partner to the Dove Men Series autumn fixtures at the Millennium Stadium.  Unilever says the deal with the IRFU will "cement its involvement with the sport in Ireland and will see Dove Men+Care become the official male grooming partner to the Irish national team."

The partnership, which includes extensive match day branding rights at the Aviva Stadium, experiential and sampling rights, promotional rights, national team rights and ticketing rights will kick off at the forthcoming Guinness Series which will see Ireland face South Africa (Nov 10) and Argentina (Nov 24) at the Aviva Stadium whilst Ireland XV will take on Fiji at Thomond Park Stadium (Nov 17).

Padraig Power, IRFU commercial and marketing director, said:  "We have seen the investment that Dove Men+Care has been making at both club and international level and we are thrilled to have Dove Men+Care on board as a partner to both the IRFU and our national team."  
John Savage, brand manager for Dove Men+Care, commented: "We have witnessed the strength of Irish rugby at club level through our association with Heineken Cup and this official partnership with the IRFU was a natural progression for our involvement with the sport in Ireland. We will use the partnership to further engage with Irish rugby fans across the country."   n

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