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Teeling Whiskey Company launches hybrid whiskey product

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 Teeling Whiskey Company launches hybrid whiskey product

Teeling Whiskey Company launches hybrid whiskey product

The Teeling Whiskey Company has announced its entry in to the marketplace by creating a whole new whiskey category with the launch of Hybrid Malt Whiskey.

Jack Teeling, Cooley Distillery's former managing director founded The Teeling Whiskey Company in 2012 with the aim of bringing back a "strong, independent" voice to the Irish whiskey market.

To this end, the company has created a new category of whiskey - Hybrid Malt whiskey, which results from marrying award-winning aged malt whiskies from around the world to creates a fusion of styles and flavours. It is then bottled at cask strength with no chill filtration or colouring added.

Jack Teeling, managing director of the Teeling Whiskey Company, commented: "We set up the Teeling Whiskey Company to ensure that there was an independent alternative to the multinationals who are currently driving the category.  We will focus on innovation and providing choice and unique whiskey expressions for whiskey connoisseurs and enthusiasts alike.

"The Hybrid is a prime example of our approach to product and category innovation.  It is a fusion of styles and flavours which delivers a truly unique taste experience.  Over the coming months the Teeling Whiskey Company will release a range of other products that will further expand consumer choice and challenge existing perceptions of Irish whiskey."

Edition No.1 of the Hybrid Malt Whiskey consists of award-winning single malt whiskey from Cooley Distillery in Ireland and 10 Year Old single malt whisky from Bruicladdich in Scotland, married together in oak barrels for eight years. It will be limited to just 1,200 70cl bottles and will be available to purchase in Ireland from the Celtic Whiskey Shop, Dawson Street and at Dublin Airport at RRP of €50 a bottle.

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