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Greenpeace creates new donation product

 Greenpeace creates new donation product

Greenpeace creates new donation product

Image via Greenpeace UK/Facebook

Environmental campaigning organisation Greenpeace has launched a new donation product called LiFE Supporter.

A committed giving package, LiFE enables Greenpeace supporters to make monthly donations to help protect rainforests, the Arctic region and the world's oceans.

The product's concept origination, visual identity, web design and communications package have been jointly created by Manchester digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle , which both worked with Greenpeace's internal marketing teams in developing the new product.  

In return for a minimum of 6 per month donation supporters receive a limited edition print from Greenpeace's collection of wildlife photography, a welcome pack and enjoy exclusive ongoing supporter communication, including Connect magazine, blogs and videos.

Cathy Anderson from Greenpeace commented: "We've developed LiFE Supporter to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focused around committed giving specifically to drive greater retention of monthly donors."

Greenpeace relies entirely on donations from individuals.

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