Centra reaches 100,000 Facebook fans milestone

The Facebook page was set up in March 2010 and has been growing by an average 151 fans daily. The company said the growth has been largely driven by a series of exclusive offers and campaigns. Fans have access to regular competitions, including ticket giveaways for festivals, concerts and GAA matches, as well as exclusive special offers, deals and videos. 

According to Centra, “fans are very active on the page as the content is kept fresh and relevant, which captures attention and as a result, keeps fans consistently engaged”.

Centra said its Facebook presence is part of a multi-channel digital media strategy, including the recent launch of a new iPhone and Android recipe app, which is designed to provide quick and easy meal ideas.  Recipes can be browsed according to the time of day or served up at random by shaking the app, which includes a shopping list and current offers at the user’s nearest Centra store.  The Centra app can be shared with friends and family via Facebook, Twitter and email.

“We are delighted to have attracted 100,000 fans to our page, this is a real achievement for a convenience retail group and demonstrates how we continuously engage with our consumers,” said  Martin Kelleher, Centra managing director. “We will continue to offer our fans real value and rewards through exclusive offers, deals and competitions. 

“Similar to our stores, our page has become a hub for our customers to discuss everything from our GAA sponsorship through to our special offers. We are very proud of this and hope that our fans continue to ‘like’ us for a long time to come.”