Company said users can save money on their mobile bills
|Advertising - the bellwether industry|
RTÉ’s New Year’s Eve programme, which was presented by Miriam O’Callaghan, attracted record viewing figures.
The show is traditionally a ratings disaster but this year pulled in an average of 689,000 viewers and a 52pc audience share. As the clock struck midnight, just short of one million people tuned in.
The average figures were nearly double the number a year earlier when Grainne Seoige hosted a New Year's Eve special of the The All Ireland Talent Show, which attracted 375,000 viewers and 31pc share.
This year’s programme also celebrated the 50th anniversary of the launch of RTÉ television. The two-hour show had a line-up of guests including Jedward, Brendan Bowyer, Pat Shortt, PJ Gallagher and Brendan Grace.
“I was really worried because New Year's Eve is a funny night,” said O'Callaghan. “I knew it was a challenge but we turned something which had small viewers last year into mega viewers this year. I want to thank every single viewer.”