This is followed by Dunnes Stores and Aldi
|Advertising - the bellwether industry|
Dáithí Ó Sé with the 2011 Roses, courtesy of the Rose of Tralee International Festival Facebook page
A peak of nearly one million viewers tuned in to RTÉ One at 11:19pm last Tuesday, 23 August to watch Tara Talbot, the Queensland Rose, crowned as the Rose of Tralee.
Aired over two nights, an average of 824,000 viewers watched the final show after RTÉ's Nine O'Clock News. The share of 54.3pc was the highest in four years and the prgromme had a reach of 1.44 million viewers.
The show, which was presented by Dáithí Ó Sé, was also streamed live and made available on demand on the RTÉ Player. A total of 49,000 streams have been recorded to date, with 24,000 being the live online simulcasts on both nights. Half of the streams were delivered outside of Ireland.
“We are delighted with this year's viewing figures, the figures after the Nine O' Clock News on Tuesday night represented the highest share in four years,” said Justin Healy, RTÉ’s executive producer for entertainment programming and executive producer of this year's Rose of Tralee televised show.