Its use has almost doubled in last year
|Advertising - the bellwether industry|
Shopping channel QVC kicks off its annual St Patrick’s Day celebration at midnight (ET - 5am GMT) on Thursday 17 March with 24 hours of broadcasting dedicated to Irish merchandise.
Ireland-based brands, ranging from jewellery to fashion to home décor, will be available throughout the day on QVC as well as online at QVC.com. Singing group Celtic Thunder is also scheduled to perform several times throughout the broadcast.
"For more than two decades QVC has served as an unmatched venue for Americans to experience and purchase some of Ireland's best-loved brands,” said Hugh Cooney, chairman of Enterprise Ireland, which is organising a series of events around St Patrick’s Day celebrating Ireland’s commercial links with America. “We're delighted that the celebration continues to be a draw, and we're proud to be associated with this world-leading multimedia retailer."
This year, the lineup of new products to appear on QVC is scheduled to include the first-ever three-set perfume sampler from Fragrances of Ireland, as well as pieces from Belleek that are exclusive to QVC. New merchandise from Boyne Valley Weavers, Tipperary Crystal, Waterford, Bewley's Tea and Coffee Company, and Connemara Marble are also scheduled to launch during QVC's St Patrick's Day celebration.
Mark Saunders of Bewley’s said the company is delighted to have been chosen to participate in the QVC event. “The coast to coast appearance provides excellent exposure for us and strong recognition of our standing as an iconic Irish brand that is known and loved throughout the world,” he said.
Bewley’s master blender Paul O’Toole will appear live on QVC to present a selection of traditional Irish teas blended and prepared in Dublin including Irish Breakfast Tea, Dublin Morning Tea and Irish Afternoon Tea, in a specially designed presentation case for the Irish interest market in the USA.
Marking St Patrick’s Day, Bewley’s is also sending President Obama and Secretary of State Clinton some Irish made tea and coffee.