Editor's Pick: Top marketing interviews of 2010

Craig Newmark, Founder, Craigslist

A marketing strategy based purely on putting customer service at the heart of the business has helped Craigslist become one of the most visited websites in the world. We spoke to its eponymous founder, Craig Newmark, during his trip to Ireland earlier this year.

Jeffrey Rayport. Owner, Marketspace

The man who is credited with coining the term viral marketing, former Harvard professor Jeffrey Rayport, told us that the future of advertising will centre on the use of real-time analytics and marketing to the individual, not the masses.

Chad Hurley, Co-Founder, YouTube

After developing one of the world’s most disruptive websites – and the second biggest search engine in the world – Chad Hurley believes we’re only scratching the surface of what the internet can do. He explained why when we caught up with him in November.

Tim Brooks, Managing Director, Guardian News & Media

There’s been much media debate about the move from print to online. Guardian News & Media’s Tim Brooks spoke to us about managing the transition and where he sees the future.

Dr Martha Rogers, Joint-Founder, Peppers & Rogers Group

With the current financial crisis a very real illustration of what happens when the prospect of short-term gains are allowed to obstruct long-term strategy, Dr Martha Rogers told us why businesses that take a strong customer-centric approach are the ones that will survive in the long term.

Alain Heureux, CEO and President, IAB Europe

Double-digit growth in online advertising expenditure across Europe in the first half of 2010 suggests that a tipping point has been reached and that the digital age has truly arrived, said Alain Heureux.

Nicholas Read, Author and Founder of SalesLabs Inc

Nicholas Read explained why the ability to sell to top-level executives is vital for the success of all businesses, particularly in times of economic downturn.

Patou Nuytemans, Chief Digital Officer, Ogilvy Europe

Ahead of her visit to Dublin to speak at the National Marketing Conference in November, Patou Nuytemans told us how the new virtual society is forcing brands to rethink how they interact with consumers online.

Martin Thomas – Marketing Consultant and Author

During a trip to Dublin, Martin Thomas explained why he believes social media is causing a revolution in marketing not because of new technology, but because it brings outdated strategies and outlooks into question.