QR codes now part of Metro Herald's ad options

DRG launched its QR code service ScanLife in Ireland last April. The service provides smartphone owners with instant access to extra information on their handsets when they scan a 2D barcode within a printed advert or editorial.

Some of the applications for ScanLife include accessing content, downloading mobile apps, entering competitions and receiving special offers or vouchers.
 
“This will give our newspaper a unique product and service that we can offer directly to advertisers and agencies,” said Paul Crosbie, Metro Herald’s managing director.

“Metro Herald’s audience is a perfect fit for QR codes due to the high level of smartphone ownership and the regularity with which our readers access the internet via their handset,” he said.

“ScanLife has already proven highly effective through campaigns we’ve run with DRG since April. Working directly with us, advertisers and agencies can easily, and cost effectively, avail of this service to give their ad campaign an added level of measurability and interactivity.”

DRG, together with Metro Herald, will provide strategy input, create unique QR codes and mobile landing pages, as well as measure and report on the digital aspect of the campaign.
 
According to Colm Grealy, DRG’s chief executive, the results from recent campaigns with the newspaper indicate that mobile marketing has exponential advantages for advertisers, ad agencies, retailers and traditional media publishers.  “The opportunities for those in the digital media, marketing and advertising industry are extensive. QR codes enable customers to get information instantly whilst giving advertisers valuable customer information for future promotions.”

Sunway, Samsung, Carlsberg, and Jameson have all implemented QR codes as part of ad campaigns in Metro Herald in the past six months.

Pictured: Paul Crosbie, managing director, Metro Herald, and Colm Grealy, CEO, DRG